Digital Marketing Director (Remote)

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

Position Summary:

You will be responsible for leading a team to develop best-in-class integrated digital strategy plans across all digital channels for our brands, focusing on health care professionals and consumers for multiple healthcare brands. This role will lead digital capabilities and a team responsible for Social, Influencers, Ambassadors, Online Media, Search, CRM and Loyalty. You will partner with Brand Marketing, Ecommerce, Martech and Design teams to focus on crafting human-centric experiences across a variety of digital platforms and solutions. We are seeking a data-driven decision maker, unlocking deep insights about customer behaviors, and crafting strategies from awareness to engagement and sales to loyalty. Also, your role will be responsible to deliver strong and consistent business results, with high visibility to company leadership.

The successful candidate will have a demonstrated track record of professional excellence and is comfortable working in a fast-paced environment with complex, matrix organizational structure. This person will define digital goals, direction, and strategy, while being able to lead a team of highly talented digital marketers.

Responsibilities:

Own the digital strategy that supports our brand strategies, leading the team and partners in key digital capabilities:
- Media: Continuous development, execution, evolvement and tracking of a best-in-class full-funnel media program that builds awareness, drives engagement, and generates conversion for DTC and HCPs (i.e. HCP leads, DTC revenue). On-going connection with Nestle broader media team and external partners as Google, Meta, Linked-in and Tik Tok, to guarantee best practices implementation. Previous experiences on defining media KPIs aligned to social channels and buying formats will help your team to take media strategy to an elevated level, with an important focus on performance media
- Search: Lead internal team and agency for search strategy evolution into brands ecosystem, partnering with marketing in content enhancements and new developments, while working very close with Martech team to implement SEO optimizations. Your expertise will help your team to bridge paid and organic search into a holistic mindset, contributing to take our brand ahead of the competition and thrive in costumers search journeys.
- Social, Ambassadors and Influencers: guide team to take to the next level the social strategy driving awareness and engagement with personalized content. You will guide the evolution of our Influencers and Ambassadors program for community building and advocacy through powerful relationship. Your knowledge will be important on Social content best practice to drive engagement, as well as tactics for synergy from paid and organic social, listening and community management.
- CRM and Loyalty: Support team members/partners for a stronger CRM program for both HCPs and consumers, evolving all communication/users journeys, data compliance and flow integration, implementation of CRM tools to drive repurchase results, and implementation of a Loyalty program. You must understand concepts of email and SMS programs best practices, while being comfortable to guide team on driving actions from findings on RFM, LVT vs CAC and churn.
Understand the marketplace, competitor dynamics and brings the voice of the customer to life in by digital communication, social strategy, setting a vision for existing and new digital features/assets.
Develop, maintain and promote internal and external benchmarks throughout purchase funnel and across digital channels
Confidently communicate with other areas and senior leadership the E-business roadmap, projects status and results, suggesting actions to address problem areas.
Lead team to ensure operation excellence of the partners in planning, prioritizing, and overseeing initiatives; ensuring projects are executed on time and at the highest quality levels, tracking post-implementation and challenging the status quo. Define Main KPIs (Key Performance Indicators), cascade to your teams, lead delivery of tracking reports, discuss on-going optimization opportunities and insights.

Requirements & Skills:

Bachelor’s degree required in related field
Deep understanding of omnichannel sales and marketing channels, including but not limited to email, websites, digital media programs, paid search, SEO, social media, mobile apps, CRM, and measurement/insight generation.
Experience with B2B and DTC highly preferred
Experience leading social strategy in a highly regulated environment strongly preferred
Strong understanding of user-centered digital experience in brands ecosystem, full-funnel communication content principles on social and influencers/digital, affiliate marketing, master media channels and formats oriented mostly for performance, tactics to drive retention in omnichannel journeys, while understanding how to excel an interconnected performance between paid and organic search.
Subject matter expert for internal stakeholders, agencies, cross-functional teams
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize value of marketing investment.
Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment.
Ability to manage multiple demands and priorities on time, gain alignment and drive decision making.
Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges.
Excellent communication, storytelling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments.
The capability to execute rapidly and successfully in an ambiguity environment, being comfortable to demonstrate resilience and keep positivity as projects changes and in high demanding organization.

Requisition ID: 285577

The approximate pay range for this position is $170,000-$220,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

Bridgewater, NJ, US, 08807

Nestlé Health Science jobs

Digital Marketing Director (Remote)