Join Our Team as a Digital Advertising & Performance Marketing Manager!

New exciting industry update - product program is in need of a Super Star Digital Marketing expert. We are launching a new program that will be cutting edge technology in the home improvement space. We need your pro-active expertise in: SEO, SEM, Google Analytics, Google Ads, Amazon AMS, Depot Retail Media, Lowes Retail Media, CRM development, Content KPI, APP Strategy, Opt-In creation, URL Architecture, Ongoing Installer and Owner Engagement Program creation, Social Audience Strategy on everything and beyond.

We’re looking for a talented and experienced digital marketing manager to be part of a fast-growing, Miramar, FL based business. You’ll work collaboratively across multifunctional teams and be part digital expert and part project manager, someone who is self-directed, deadline-driven, and a professional that can partner as easily with our owner, sales, product managers and designers. This role requires someone who likes strategy, loves data, communicates well and pivots gracefully under pressure. You won’t just do work – you’ll impact our business as a high level strategic partner.

It’s a mix of leading the planning, strategy, implementation and metrics reporting that’ll have you involved from start to finish on all digital projects, resulting in progressive, sophisticated and appropriate designs and other amazing work. You must be agile with a analytic KPI/ROI strategic eye and have an outstanding attention to detail.

The digital marketing manager is in charge of planning and managing marketing campaigns that promote the company’s brand, products and services. Their duties include planning campaigns, analyzing metrics and identifying trends. They typically have experience in SEO, SEM, URLs, email, Google Ads/Analytics, social media, influencer marketing, SMS, retargeting, data base development, retail media and all other digital touch points.

If all of this sounds like you, please read on and contact us – we’d love to talk to you. Please submit resume to joe.iacone@air-innovations.com. We offer generous benefits, including medical/dental/vision, 401k and excellent holiday/PTO allotment.

Qualifications:

5+ years of experience creating digital marketing campaigns, managing projects either from the client or agency side in advertising, design, media and analytics
Digital media and marketing expertise with SEO/SEM, Amazon, Depot, Lowe’s, brand URL, retailer URL, social media, retail media, Google Ads/Analytics, PIP, KOL, etc. – owned, earned and paid
Bachelor’s degree in marketing, Advertising, Communications or English
Highly strategic, analytical and creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate and ultimately sell product
Proven track record of creating and maintaining marketing campaigns in retail
Proficiency in marketing research and statistical analysis
Full awareness of creative processes and techniques, as well as the financial planning and strategy
Detail-oriented with strong analytical, technical, multitasking, problem-solving and budgeting skills
Effective and professional verbal and written communication skills with a strong command of the English language; ability to communicate ideas to clients, vendors, team members, and others in a clear and concise manner
Experience with client Google Analytics and monthly reporting on impressions, clicks, conversions, page views, time spent, etc., and other KPI metrics per client work and needs
Website management: WordPress and Shopify
Email marketing: Mailchimp, Constant Contact and HubSpot; database development
PPC: Google AdWords, Facebook, Instagram, LinkedIn and Pinterest
Social media management: Facebook Business Manager, Hootsuite and Buffer
Bazaarvoice ratings and reviews, sweepstakes and syndicating reviews
Possess high standards of integrity and confidentiality; be able to adjust to multiple demands while achieving challenging objectives with intelligence and analysis
Pursue additional learning and self-develop

We are a growing CPG company with a strong commitment to our employees and our customers. If you are looking for an exciting opportunity to make an impact in the CPG industry through digital marketing, we encourage you to apply for this role. So, if you are a data-driven, creative, and strategic marketer with a passion for driving growth through digital channels, apply today to become our next Digital & Performance Marketing Manager!

Job Type: Full-time

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule:

Monday to Friday

Education:

Bachelor's (Required)

Experience:

Marketing: 5 years (Required)
Digital marketing: 5 years (Required)
Google Analytics: 3 years (Preferred)
Shopify: 1 year (Preferred)
Google Ads: 3 years (Preferred)
Instagram/ FB Advertising: 3 years (Preferred)
SEO: 3 years (Preferred)

Ability to Relocate:

Hollywood, FL 33027: Relocate before starting work (Required)

Work Location: In person

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