As Wombi's Marketing Lead, you'll drive the brand's success by crafting and executing comprehensive marketing strategies, managing partnerships, and fostering a vibrant community. With a focus on e-bike industry trends, your role encompasses overseeing retail partnerships, engaging customers, and contributing to pricing strategies. Join us for innovation, positive impact on urban transportation, and unparalleled growth opportunities in a dynamic, fun workplace.

Description

We are Los Angeles’ first full-service subscription ebike service built to cater to individuals and families' unique transportation needs. We offer ebike subscriptions at an affordable price that include maintenance, repairs, insurance, and roadside assistance as well as the whole gamut of accessories for those looking to be car-free while cruising around the City of Angels. We couldn’t leave out that we’re the first group in the US to partner with Tern - one of the best e-cargo bike companies in the world!

Wombi believes that ebikes are not only fun, but they are also the future of affordable and sustainable travel. Since launching in summer 2023, we have quickly gained popularity for our commitment to innovation, eco-friendliness, and customer satisfaction. Our mission is to make LA the most bikeable city in the US, so we’ve prioritized making biking accessible, convenient, and fun! Above all, we're committed to revolutionizing urban mobility by encouraging smarter, greener, and more enjoyable travel options for everyone.

You will drive and oversee marketing strategy and execution for Wombi, managing our brand look & feel, creating and managing digital ads, and social and content marketing. This is a hands-on and functional lead role that requires a deep understanding of marketing principles, exceptional communication skills, and a bias for action.

How you drive success:

Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.

Analyze market trends, competitor activities, and customer behavior to identify opportunities and optimize marketing initiatives. Develop and maintain the company's brand identity, ensuring consistency across all marketing channels. Create compelling and engaging content for online and offline platforms. Collaborate with the design team to produce visually appealing materials that align with the brand. Identify, negotiate, and manage partnerships with ambassadors, influencers, and other key stakeholders. Leverage partnerships to expand brand reach, drive customer engagement, and enhance the overall marketing impact. Conduct market research to gain insights into customer preferences, behaviors, and expectations. Utilize data and analytics to refine marketing strategies and improve customer targeting. Build and nurture a vibrant community around the brand, fostering engagement and advocacy. Develop and implement community-driven initiatives to enhance customer loyalty and satisfaction. Collaborate with retail partners to ensure effective merchandising of e-bikes and related products. Develop merchandising strategies that align with brand positioning and enhance the overall retail experience. Plan and execute events to promote brand awareness, engage customers, and drive product adoption. Coordinate logistics, sponsorships, and partnerships for successful event execution. Collaborate with the management to develop pricing strategies and promotional campaigns to drive revenue growth Oversee Wombi’s social media and online presence to engage with customers and further develop the Wombi brand Directly engage with customers on a daily basis to understand customer needs and preferences and identify opportunities for growth Special projects as needed

Success Factors:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in marketing roles with a focus on brand development, partnerships, and community building. Strong understanding of e-bike industry trends and urban mobility. Excellent communication and interpersonal skills. Creative mindset with the ability to think outside the box. Strong project management and organizational skills.

Why join us?

Innovation at the Core: Join a team that thrives on innovation. We embrace creativity and encourage out-of-the-box thinking to revolutionize the way people experience urban transportation.

Positive Impact: Be part of something meaningful. By joining Wombi, you contribute to a sustainable future, promoting eco-friendly commuting alternatives and reducing our carbon footprint. Growth Opportunities: Grow with us. As a fast-growing startup, we offer unparalleled opportunities for career development. Take on new challenges, learn, and advance your career in an environment that values your professional aspirations. Fun Zone! Work doesn't have to be dull. We believe in creating a fun and vibrant workplace where you can enjoy what you do and build meaningful connections with your colleagues.

Interview Process:

HR Screen > Manager Screen > Peer Screen > Case Study (top 2 candidates) > Final Presentation

Department: Operations

Reports to: Chief Executive Officer

Exemption Status: Exempt

Job Code: I

Salary Range: $89,171-$111,464-$133,757

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