Position Profile
Director of Marketing & Communications
School Overview
The Albany Academies is an independent, Pre-Kindergarten through Grade 12 and Post-graduate, educational institution located in Albany, New York that coordinate single-sex and co-educational learning environments to develop diligent students of high character who become curious, critical thinkers.
At The Albany Academies, the active expression of different perspectives and life experiences plays a vital role in the life of the school. In harmony with our Mission Statement and reflective of our Core Values, the Academies are committed to a safe, diverse, inclusive, equitable, and just school climate dedicated to inclusive excellence.
Our vision is to maintain and improve the reputation of The Albany Academies as a premier academic institution that develops high-character, intellectually curious students and prepares them for future success. We employ talented faculty and staff who are respected for following current educational best practices. These powerful educators teach time-honored content and skills that our graduates use to be successful in higher education and life beyond. They also collaborate cross-departmentally and divisionally in spaces and programs geared towards educational student experiences and design thinking. This approach allows us to provide innovative learning experiences, authentic leadership opportunities, and abundant co-curricular opportunities for student engagement.
For additional information about the school go to AlbanyAcademeis.org.
Position Summary
The Director of Marketing & Communications leads and manages all aspects of external communications on behalf of The Albany Academies.
Reports to: Head of School
Direct Reports: Manager, Marketing & Communications, Special Events Coordinator & Media Specialist
Responsibilities
Responsibilities include but not limited to, the following:
· Own the underlying technology, structure and content of the website.
· Ensure the website design and content is a powerful marketing and communications asset.
· Manage digital communications content across the website, email and social media, and all printed materials including our annual magazine and donor report.
· Own and define all elements of the style guide and advise others on appropriate use. Correct violations.
· Collaborate with the Admissions Office to define and execute an annual marketing and communications plan.
· Work collaboratively across the Institutional Advancement team including, Advancement, Admissions and Alumni/ae Relations, leading to increased engagement, enrollment, and gift production.
· Work closely with the Board of Trustees and lead the Marketing and Enrollment Committee.
· Partner in new family meetings with Head of School.
· Plan, manage and execute the Marketing & Enrollment Committee.
· Manage the relationship with marketing (Ed Lewi), communications & public relations (Pierce) consultants.
· Develop and manage a robust volunteer marketing & communications advocacy program.
· Invite key members of The Academies leadership to participate in marketing & communications.
· Travel nationally to meet with constituents and/or attend events.
· Perform other duties as needed.
Qualifications
· Education: Bachelor’s degree required.
· Minimum of 5 years of marketing and communication experience. Preferably with academic institutions.
· Proven track record of increased engagement on all communication platforms.
· Ability to develop strong relationships with a wide range of constituents in a school community.
· Working knowledge of basic research tools.
· Excellent verbal and written communication skills including editing and proofing.
Characteristics
· Brings marketing savvy to the Institutional Advancement team.
· Proposes new approaches to engagement and fundraising.
· Participates in dialogue with colleagues in a way that leads to the best possible decisions and enhances positive team relationships.
· Participates in ongoing professional development.
· Communicates (verbally and writing) effectively to a wide range of stakeholders.
· Is calm in challenging situations.
· Advocates for the good of the institution.
· Has enthusiasm for the work.
Assignment Type: Full Time, 12-month, Exempt
Compensation: $95,000-$115,000
Working Environment & Physical Requirements
· Generally, the role is conducted in a heated and cooled office/classroom environment.
· Most of the work is done sitting or standing.
· Regular travel by car, train, or plane.
· Routinely move about inside the building and occasionally outside from building to building.
· Frequent interaction with others speaking, listening and typing.
· Ability to operate office equipment including computers, printers, copiers and the like.
Disclaimer
· The employee must be capable of fully performing all duties described herein, either without or with reasonable accommodation.
· The Albany Academies reserves the right to alter this job description.
Employment with The Albany Academies is at will.
Job Type: Full-time
Pay: $95,000.00 - $115,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
Application Question(s):
- Please provide a letter of interest describing how your experience applies to the role.
Education:
Experience:
- Communications: 5 years (Required)
- Marketing: 5 years (Required)
Ability to Relocate:
- Albany, NY: Relocate before starting work (Required)
Work Location: In person