Job Description: As the Product Marketing Manager at LW Flooring, you will play a pivotal role in driving the marketing strategy and product positioning for our extensive range of flooring products. Working closely with cross-functional teams, including sales, product development, and senior management, you will be responsible for developing and executing marketing campaigns that effectively promote our products and drive sales growth.
Key Responsibilities:
- Develop comprehensive marketing strategies to promote our flooring products across various channels, including digital, print, and trade shows.
- Conduct market research to identify customer needs, trends, and competitive landscape, and use insights to inform product development and marketing initiatives.
- Collaborate with the product development team to ensure alignment between product features, customer preferences, and marketing messaging.
- Create compelling marketing materials, including product brochures, sales presentations, and website content, to effectively communicate the value proposition of our flooring products.
- Work closely with the sales team to provide marketing support and develop sales tools that enable them to effectively promote our products to customers.
- Analyze marketing campaign performance and customer feedback to continuously optimize strategies and tactics for maximum impact and ROI.
- Stay abreast of industry trends, emerging technologies, and competitive developments to identify new opportunities for product innovation and market differentiation.
- Work closely with the Marketing team to ensure the website is updated frequently and website’s efficiency is maintained; oversee all social media platforms.
- Ensure all required certificates are active, updated, and renewed appropriately and timely.
- Collaborate with upper-level management on new collections, including but not limited to, naming collections and colors.
- Work closely with the Purchasing Department on samples, displays, and header designs. Design labels, headers, and all samples, including displays.
- Obtain and create quality visual scenes of products for websites and samples.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Proven experience in product marketing, preferably within the flooring or building materials industry.
- Strong understanding of marketing principles and techniques, with a track record of developing and executing successful marketing campaigns.
- Excellent communication skills, with the ability to effectively convey complex concepts in a clear and compelling manner.
- Strong analytical skills, with the ability to interpret data and insights to drive informed decision-making.
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in Google suites and marketing software/tools.
Preferred, but not required:
- Previous experience in the flooring or building materials industry.
- Knowledge of flooring products and installation techniques.
Benefits:
- Competitive salary
- Health & Supplemental insurance
- 401K with 401K matching
- Paid time off
If you are a strategic thinker with a passion for marketing and a knack for driving results, we invite you to join our team and help us take our flooring business to new heights.
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Experience level:
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Travel requirement:
People with a criminal record are encouraged to apply
Ability to Relocate:
- Gainesville, FL 32606: Relocate before starting work (Required)
Work Location: In person