Job Description: As the Product Marketing Manager at LW Flooring, you will play a pivotal role in driving the marketing strategy and product positioning for our extensive range of flooring products. Working closely with cross-functional teams, including sales, product development, and senior management, you will be responsible for developing and executing marketing campaigns that effectively promote our products and drive sales growth.

Key Responsibilities:

Develop comprehensive marketing strategies to promote our flooring products across various channels, including digital, print, and trade shows.
Conduct market research to identify customer needs, trends, and competitive landscape, and use insights to inform product development and marketing initiatives.
Collaborate with the product development team to ensure alignment between product features, customer preferences, and marketing messaging.
Create compelling marketing materials, including product brochures, sales presentations, and website content, to effectively communicate the value proposition of our flooring products.
Work closely with the sales team to provide marketing support and develop sales tools that enable them to effectively promote our products to customers.
Analyze marketing campaign performance and customer feedback to continuously optimize strategies and tactics for maximum impact and ROI.
Stay abreast of industry trends, emerging technologies, and competitive developments to identify new opportunities for product innovation and market differentiation.
Work closely with the Marketing team to ensure the website is updated frequently and website’s efficiency is maintained; oversee all social media platforms.
Ensure all required certificates are active, updated, and renewed appropriately and timely.
Collaborate with upper-level management on new collections, including but not limited to, naming collections and colors.
Work closely with the Purchasing Department on samples, displays, and header designs. Design labels, headers, and all samples, including displays.
Obtain and create quality visual scenes of products for websites and samples.

Qualifications:

Bachelor’s degree in marketing, Business Administration, or a related field.
Proven experience in product marketing, preferably within the flooring or building materials industry.
Strong understanding of marketing principles and techniques, with a track record of developing and executing successful marketing campaigns.
Excellent communication skills, with the ability to effectively convey complex concepts in a clear and compelling manner.
Strong analytical skills, with the ability to interpret data and insights to drive informed decision-making.
Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines.
Proficiency in Google suites and marketing software/tools.

Preferred, but not required:

Previous experience in the flooring or building materials industry.
Knowledge of flooring products and installation techniques.

Benefits:
- Competitive salary
- Health & Supplemental insurance
- 401K with 401K matching
- Paid time off

If you are a strategic thinker with a passion for marketing and a knack for driving results, we invite you to join our team and help us take our flooring business to new heights.

Job Type: Full-time

Pay: $75,000.00 - $100,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Relocation assistance
Vision insurance

Experience level:

5 years

Schedule:

8 hour shift
Day shift
Monday to Friday

Travel requirement:

Up to 25% travel

People with a criminal record are encouraged to apply

Ability to Relocate:

Gainesville, FL 32606: Relocate before starting work (Required)

Work Location: In person

LW Flooring

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Product Marketing Manager