Summary

The Senior Digital Media Manager will help plan and execute a cohesive, omnichannel paid media strategy for our multi-solution business. This role will support and measure paid digital programs, and proactively recommend strategies, tests, and optimizations. The Senior Digital Media Manager will align channels and tactics with each stage of the buyer's journey to impact pipeline creation and progression.

This role will effectively guide and measure paid digital programs including programmatic channels, and third-party advertising and proactively seek to test, strategize, and optimize wherever possible.

What You'll Do

Create, execute, and manage digital marketing strategies that acquire qualified leads and convert them to opportunities, consistently optimizing for performance
Responsible for the day-to-day execution, optimization, and reporting of digital marketing campaigns
Develop segmentation by leveraging data across various sources like G2, advertising, and account-based marketing (ABM) platforms
Evaluate, recommend, and test new marketing channels and ad products including: assessing source viability, making tactical recommendations, and launching campaigns
Collaborate with product marketing, sales, and other stakeholders to launch paid media campaigns for lead acceleration and improved performance of marketing investments
Partner with marketing operations and analytics teams to create and maintain performance dashboards, and perform ad-hoc analyses
Closely manage paid media budgets and spend with finance, procurement, and accounting teams
Engage with Agency partners to elevate our paid media programs and efficiently expand our reach

What You'll Need:

Minimum Qualificaitons:

Education

Bachelor’s degree in marketing, advertising, communications, or a related field

Experience

6+ years of paid media planning, execution, and budget management experience

Preferred Qualifications:

Proficient in managing agency partners and vendors.
Demonstrated success in managing business-to-business (B2B) direct response-focused online marketing programs
Consistent track record of effectively launching and managing cost-effective pay-per-click (PPC) online marketing campaigns with a clear return on investment.
Knowledgeable in buying standard costing models for online media.
Experience in building and managing campaigns in Marketo and Salesforce
Understanding of web analytics, ad tracking, A/B testing, tagging, and content management.
Ability to write direct response copy for ads and landing pages.
Adaptability to new technologies, products, and systems.
Skilled in interpreting data, crafting narratives, and executing strategies across channels to create a customer-centric experience.
Capable of managing concurrent assignments with multiple priorities and tight deadlines.
Experience working with a global digital team for a hyper-growth B2B technology company.
Certifications in Google AdWords, Google Analytics, and Google Display are a plus.

Travel

Up to 15%

Working Conditions & Physical Requirements

Reliable internet access for any period working remotely, not in a Workiva office.

How You’ll Be Rewarded:

Salary range in the US:

$101,000.00 - $172,000.00

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy:

Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more about life at Workiva:

https://www.linkedin.com/company/workiva/

Learn more about benefits:

https://www.workiva.com/careers/benefits

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email

talentacquisition@workiva.com

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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