The Company

The Company RIB Software GmbH is a pioneer in the digitalization of the construction industry. The company develops and sells cutting-edge digital technologies for construction companies and projects in a wide range of industries around the world. iTWO 4.0, the flagship cloud-based platform from RIB, offers the world's first enterprise cloud technology based on 6D BIM with AI integration for construction companies, industrial companies, developers, and project promoters, etc. With over 2,700 employees in more than 25 countries worldwide, RIB aims to drive the construction industry to become the most sustainable and digitalized industry of the 21st century.

RIB Software is a subsidiary of Schneider Electric.

Opportunity

RIB North America is seeking a dynamic Product Marketing Specialist to be at the forefront of crafting compelling promotional campaigns for our key products within RIB. Your mission: to not just fully understand a product and its target audience, but to create a story that resonates, addressing our prospects’ pains and challenges with tailored solutions. Leveraging your deep understanding of market research, you'll play a key part in shaping the development process, impacting aspects such as product features, user experience, naming, and positioning.

Your expertise in articulating unique value propositions will transform technical jargon into tangible benefits, resonating with our diverse user personas. As our ambassador, you'll spearhead product engagement initiatives, fostering trust and sparking meaningful conversations with potential customers through events, campaigns, and strategic calls to action.

Essential Functions and Responsibilities

Develop a keen understanding of each assigned product’s target audience, the pains and challenges it solves for the relevant personas, and in-depth knowledge of relevant product features and capabilities.
Own the product’s go-to-market strategy, ensuring that all messaging regarding the product is accurate and presented in a way that potential customers will care about.
Oversee the creation of content about the product, including sales enablement content, product pitches, and other short and long-format content and lead magnets.
Work with the regional marketing teams to bring awareness to the product portfolio via various channels, programs, and campaigns.
Review customer responses to our products, reacting as necessary to any feedback, while also pursuing additional growth campaigns and experiments or suggesting potential improvements to future iterations of the product.
Convert potential customers into paying customers and keep existing customers loyal through subscription models or add-on purchases (when appropriate).
Work with the product management team and strategy team to create and maintain competitor analysis, sharing insights, benchmarks, and battle strategies.

Qualifications and Experience Required

Degree in Marketing, Communications, or similar field
Proven experience as a Product Marketing Manager or similar role for at least 5 years. Previous experience with B2B SaaS software will be highly regarded.
Experience in copywriting will be favorably regarded.
Experience in market analysis.
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Experience in marketing automation tools/platforms will be highly regarded.
Experience in sales/revenue enablement platforms will be highly regarded.
Excellent communication skills
Keen eye for detail
Creativity
Analytical mind and strong quantitative skills

Benefit Programs

Company sponsored medical, dental, vision, and more voluntary plans.
Company sponsored 401k with company match after 90 days of service with RIB.
Parental Leave, Disability Life, Life Insurance
11 (eleven) company paid holidays annually
PTO (Paid Time Off) - the longer the tenure the more PTO accrued annually.
Hybrid or Remote work availability - depending on location and position.
Employee stock ownership plan
Employee referral bonus program

RIB NA is an Equal Opportunity Employer. RIB will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Type: Full-time

Benefits:

401(k)
401(k) 4% Match
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
On-site gym
Paid time off
Parental leave
Referral program
Vision insurance

Experience level:

5 years

Travel requirement:

Up to 25% travel

Work Location: Hybrid remote in Alpharetta, GA 30005

RIB Software North America

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Product Marketing Specialist