Summary

Reliable Heating & Air is a dynamic company committed to bringing comfort solutions to all homes across our footprint. We pride ourselves on pushing the boundaries of what is possible and making a real impact in the home services landscape. As we continue to grow, we are seeking a seasoned Digital Marketing Manager to lead our digital marketing efforts and drive our brand to new heights.

We are looking for a results-driven Digital Marketing Manager to oversee our digital marketing strategy and execution. With strong analytical, creative, and project management skills, this individual will play a pivotal role in optimizing our growth strategy, with a focus on driving website traffic, improving user experience, and facilitating more conversions. Day-to-day responsibilities will include assessing web performance and enhancing the overall web visitor experience, measuring, analyzing, and translating data into actionable insights, and implementing innovative tactics to drive revenue growth through our digital channels. Collaborating closely with cross-functional teams within the company, this role will manage and elevate our website, optimize conversions, and report on target KPIs.

Essential Functions

Develop and execute comprehensive digital marketing strategies to drive lead generation and growth marketing initiatives.
Oversee our paid search efforts, including ongoing Google Ads campaigns, LSA, and other PPC platforms, which will help maximize ROI and drive qualified leads.
Manage our SEO initiatives that aim to improve organic search rankings and drive targeted traffic to the website.
Oversee our social media marketing efforts across various platforms and report on changes that help increase brand awareness, engagement, and conversions.
Monitor website traffic and user behavior, identifying areas for improvement and implementing strategies to enhance the user experience and conversion rates.
Own the data and key offerings that will be the basis of successful email campaigns and ongoing communication with our existing customers.
Manage relationships with vendors and agencies, ensuring deliverables and campaigns are met efficiently and effectively.
Analyze campaign performance data and KPIs, providing insights and recommendations for optimization and improvement.
Stay up to date with the latest trends and best practices in digital marketing, implementing innovative strategies to stay ahead of the competition.
Collaborate cross-functionally with other teams, including sales, product, and creative, to ensure alignment and integration of marketing efforts.

Qualifications

Bachelor’s degree in marketing, Business, or a related field.
Minimum of 6 years of experience in digital marketing, with a proven track record of success in lead generation and growth marketing/performance marketing.
Strong knowledge and experience in SEO, paid search, social media marketing, and website analytics.
Experience managing vendor and agency relationships, including budget management and campaign oversight.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
Creative thinker with a passion for innovation and continuous improvement.
Proactive, self-motivated, and results-driven mindset, with a commitment to achieving and exceeding goals.

If you're a strategic thinker with a passion for digital marketing and a proven track record of driving results, we want to hear from you! Join us in shaping the future of home comfort and making a meaningful impact in the lives of our customers. Apply now to be considered for this exciting opportunity!

Please note that any offer of employment is conditional upon successful completion of a background check, drug screen, and motor vehicle record review (as applicable).

Reliable is proud to be an equal opportunity employer, celebrating diversity and creating an inclusive environment for all employees. We do not discriminate in our employment practices based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, pregnancy or related condition, marital status, military or veteran status or any other basis protected by federal, state, or local law.

Job Type: Full-time

Pay: $95,000.00 - $105,000.00 per year

Benefits:

401(k) matching
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Vision insurance

Schedule:

8 hour shift

Application Question(s):

This position is 100% on site at our Kennesaw location. Can you meet this requirement?

Education:

Bachelor's (Required)

Experience:

Digital marketing: 6 years (Required)

Work Location: In person

Reliable Heating & Air

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Digital Marketing Manager