Digital Marketing and Content Generalist

Discover Priano: where design transcends expectation and every corner offers inspiration. As the region's premier design center and concierge, co-working hub, we curate luxury, innovation, and collaboration, all under one roof.

We are on the hunt for a Digital Marketing & Multimedia Specialist. Your mission? To weave the essence of Priano into our digital tapestry, capturing the vibrancy of our events and amplifying our brand narrative.

With our unique trade membership program, we don't just offer space; we provide an ecosystem. From exclusive events to cutting-edge digital tools, Priano empowers design professionals to achieve their pinnacle.

Join us. Help craft the digital voice for a world where impeccable design meets unmatched luxury.

Responsibilities

1. Paid Search & PPC Campaign Management:

Manage and implement successful, efficient paid search campaigns.
Monitor campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Monitor competitors' pay-per-click campaigns and report on auction insights.
Extensive keyword research to establish a strong industry position.
Monitor budget and adjust bids to achieve a better ROI.
Produce reports for management, showcasing campaign performance.
Remain current with industry trends, leveraging new tools and best practices to enhance campaign efficiency.
Close variant culling.

2. SEO & Content Creation:

Deliver high-quality, error-free, SEO-optimized content.
Leverage SEO best practices to ensure content is discoverable by search engines.
Utilize SEO tools, including Ahrefs, SEMRush, Google Search Console, Moz, Screaming Frog, SpyFu, etc.
Conduct thorough research to create informed and educational content.
Stay informed on industry trends, target audience preferences, and relevant topics.
Manage and regularly update a content/editorial calendar tailored to business needs.

3. Social Media & Brand Engagement:

Lead the development and implementation of a holistic social media strategy, enhancing the brand's visibility.
Manage the company's presence on various social platforms including Facebook, Instagram, Google my Business, Pinterest, Twitter, LinkedIn, and more.
Develop and oversee B2B social media strategies, identifying and engaging with specific persona types.
Engage in relevant social discussions about members, clients, competitors, and the industry.
Design, build, and monitor social ad campaigns through various platform-specific ad managers.
Run and track the success of regular social promotions and campaigns.
Engage members and sponsors on social media before, during, and after events, creating and distributing social assets.
Explore innovative ways to engage and identify new social networks to reach target audiences.

4. Visual Content & Multimedia Production:

Capture, edit, and produce photography, graphics, and video to support content and brand efforts.
Visit job sites to photograph finished products and services, highlighting company achievements.
Creatively leverage visual storytelling to amplify the brand across platforms.

5. Collaboration & Project Management:

Collaborate effectively with key stakeholders, including ownership, showroom, community, cabinetry, flooring, and more.
Project manage high-impact campaigns, ensuring alignment with overarching business goals.
Participate in strategic campaign planning & strategy sessions throughout the year in collaboration with the Community Manager and other relevant stakeholders.
Ensure timely delivery of materials, maintaining efficient communication within a fast-paced, deadline-driven environment.

6. Analytics, Reporting, & Continuous Improvement:

Maintain a strong analytical perspective, mining data for actionable insights to enhance campaigns.
Measure content and campaign success against departmental KPIs, iterating based on performance data.
Drive consistent, relevant traffic and leads from all digital presence, ensuring alignment with business objectives.

7. Miscellaneous:

Manage sponsorship and marketing activations, developing promotions that foster lead and revenue generation.
Stay updated with emerging digital platforms and technologies, assessing potential integrations with current strategies.
Address any PR crises or significant negative feedback on digital platforms, collaborating with relevant teams.
Perform other related duties as assigned or requested.

Requirements

Digital Marketing Expertise:

A minimum of 3 years' experience managing budgets and media buying across ROAS, TCPA, CPC, and CPM models.
Expertise in Google Ads, Microsoft Ads, and Facebook Ads, encompassing search, video, display, and retargeting. Google Ads certification is a plus.
Mastery of marketing funnels and a deep understanding of user acquisition economics.

Analytical Proficiency:

Strong data and analytical skills with proficiency in Excel.
Familiarity with Facebook Analytics and Google Analytics.

SEO & Content Management:

A robust understanding of SEO principles.
Familiarity with social media management tools, including but not limited to Hootsuite, Lately, and Zoho Social.

Communication & Leadership:

Excellent communication skills.
Demonstrated thought leadership in paid acquisition strategies.

Job Type: Full-time

Pay: $45,000.00 - $52,000.00 per year

Benefits:

Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Day shift
Monday to Friday
Weekends as needed

Experience:

Digital marketing: 2 years (Required)
Google AdWords: 2 years (Required)
SEO: 2 years (Required)
SEO tools: 2 years (Required)
Social media marketing: 2 years (Required)
Hootsuite or equivalent: 2 years (Required)
WordPress: 2 years (Required)

License/Certification:

Google Ads Certification (Preferred)

Work Location: In person

PRIANO

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Digital Marketing and Content Generalist