Digital Marketing Specialist - Prestige Group of Companies (PGOC)

Company Overview: The Prestige Group of Companies (PGOC) stands at the forefront of the skill-based gaming industry. With our expertise spanning manufacturing, software development, online games, amusement redemption games, and regulated games, we continuously set benchmarks in innovation and entertainment. We are on the lookout for a Digital Marketing Specialist to redefine our marketing horizon.

Key Responsibilities:

External Firm Management: Supervise our established marketing firms across our four distinct brands, ensuring alignment with our core vision & strategy.

Content Creation: Produce engaging content, including images, videos, and target-oriented assets, for social media, websites, and marketing campaigns.

Multi-channel Marketing: Drive target marketing through emails, direct mailings, follow-up communications, and social media platforms.

Social Media Mastery: Develop and execute marketing strategies on platforms including Facebook, LinkedIn, Twitter, Instagram, YouTube, and more.

Customer Feedback Analysis: Implement and analyze customer surveys, reporting on feedback, identifying areas of improvement, and gauging product success through analytics.

AI Implementation: Continuously learn, implement, and optimize AI-driven strategies in content creation, imagery, and all feasible marketing avenues.

CRM & Email Marketing: Manage and optimize our CRM platform to efficiently track all customer interactions and marketing campaigns. Craft and execute email marketing strategies targeting specific B2B customers.

Engagement Strategies: Craft interactive initiatives like contests to boost customer engagement and brand loyalty.

Collaboration: Work seamlessly with developers, designers, producers, and marketing teams.

Reporting: Regularly present performance metrics, engagement, and growth rates, translating data into actionable insights.

Strategy & Analytics: Formulate and execute weekly, monthly, and quarterly strategies across all digital platforms, ensuring alignment with company objectives.

Desired Qualities and Skills:

Experience in brand development on social media channels.
Proficient in Photoshop and related software.
Proven experience in content strategy creation and execution.
Familiarity with social media publishing tools.
Collaborative nature to work effectively with cross-functional teams.
Detail-oriented, proactive, and exceptional organizational skills.
Ability to manage multiple projects of varying complexities.
Capacity to meet tight deadlines without compromising quality.
Excellent interpersonal, communication (written and verbal), and customer service skills.
Experience in short-form copywriting.
Proficient in Microsoft Office tools.
Genuine passion for all things marketing.
Balance of creative and analytical thought processes.
Demonstrated ability to innovate and drive results.
Knowledge of CRM marketing platforms is an advantage.
Must have email marketing experience and be familiar with email automation strategies and leverage chat bot for social media platforms.
Creative & Analytical: A unique blend of creativity complemented by data-driven decision-making skills.
Problem Solver: Comfortable tackling challenges head-on and devising effective solutions.
Digital Enthusiast: A genuine passion for digital media, staying abreast of the latest changes, trends, and innovations.
Tech-Savvy: Proficiency in Facebook Ads Manager, Google Ads, Social Media Analytics, and other digital marketing tools.
AI Integration: A foundational understanding of AI's role in modern marketing and a zeal for continuous learning in this domain.
Proactive Innovator: Always searching for fresh, groundbreaking methods to promote our offerings.
Collaborative Spirit: Exceptional team player with a fervor for marketing, capable of delivering quality work punctually and within budget.

Qualifications:

Bachelor’s Degree in Marketing, Business, or related field. Advanced degrees and certifications are a plus.
Solid experience in digital marketing, particularly within the gaming or entertainment sector.
Demonstrable expertise in managing SEO/SEM, CRM systems, and crafting multi channel marketing campaigns.
Familiarity with the intersection of AI and marketing, and its potential to revolutionize customer engagement and acquisition.

Embrace this opportunity to mold, refine, and amplify our digital presence in the gaming sector. If you are driven by innovation, quality, and a zeal for marketing, PGOC is your next destination.

To be considered, please submit your resume, a comprehensive cover letter showcasing your relevant experience, and samples of past campaigns or creative endeavors.

PGOC is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all team members.

Job Type: Full-time

Pay: $75,000.00 - $105,000.00 per year

Benefits:

Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Vision insurance

Schedule:

8 hour shift
Monday to Friday
Overtime

Supplemental pay types:

Bonus opportunities

Ability to commute/relocate:

Irmo, SC 29063: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Required)

Experience:

Digital Marketing: 2 years (Required)

Work Location: In person

Prestige Group of Companies

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