SEO & Paid Media Manager

Who We Are

Galaxy Active LLC is a leader in footwear, manufacturing and selling a wide range of products under popular brands like Reebok, Quicksilver, and Lands’ End.

The Role

We are looking for a highly skilled marketer to join our team as our business continues to expand. This position would be focused on Lands’ End, a trusted brand in apparel since 1963, and would be working with our Director of Digital Marketing.

SEO

● Develop and implement initiatives rooted in on-page optimization (page copy, metadata, internal linking) and off-page optimization (link building, link reclamation, outreach)

● Write quality meta and long-form SEO copy in line with best practices

● Identify valuable terms and phrases and make optimization recommendations appropriately

● Analyze, track and report on SEO performance trends, competitor analysis, and key initiatives with insights that will inform go-forward strategies

● Stay up-to-date with industry trends and changes in search engine algorithms to continually refine and enhance SEO strategies

Paid Media

● Help guide, execute, and manage campaigns to drive sales across Google and Meta

● Develop and manage campaign budgets, ensuring optimal allocation of resources across different paid media channels

● Own copywriting across multiple ad platforms, including responsive Google Ads units

● Generate performance media insights and provide reports with recommendations

● Run testing and optimization of targeting, bid strategy, and creative performance

● Request and coordinate assets with the creative team

Who We’re Looking For

Experience

● 5+ years of relevant marketing experience (retail, eCommerce, or apparel preferred)

● Possess deep, results-oriented SEO subject matter expertise with a proven track record of driving organic performance

● Hands-on experience using paid media platforms and tools (e.g., Google Ads, Merchant Center, Meta Ads Manager) to set up, manage, and analyze campaigns

● Experience managing paid media campaigns over $50,000 greatly preferred

Skills

● In-depth knowledge of current SEO best practices, ranking factors, on and off-page SEO strategies, and industry trends

● Strong writing skills for both SEO and paid media. Experience with responsive ad units a plus

● Proficiency in SEO tools and platforms, such as Google Search Console, SEMrush, or Moz

● Working knowledge of website analytics platforms, Adobe Analytics a plus

● Analytical and strategic mindset

Why Work With Us?

● Top-notch, comprehensive benefits:

○ Health

○ Dental

○ Vision

○ Life insurance

○ 401(k) with employer match

● Remote Fridays

● A collaborative and supportive work environment

Job Type: Full-time

Pay: $110,000.00 - $120,000.00 per year

Schedule:

8 hour shift

Work Location: In person

Galaxy Active LLC

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SEO & Paid Media Manager