Reporting directly to the General Manager (and co-owner), this position is responsible for planning, configuring, and executing all digital marketing programs for the combined businesses, with an emphasis on supporting the growth of our online business. As we mainly use Shopify and Klaviyo in these areas, experience with these (and/or similar) platforms is needed. Self-motivated, self-directed, and being able to work independently, with regular engagement and support from General Manager and core team, are important and expected qualities for this role.

Specific Responsibilities Include:

Identify, organize, execute all digital strategies to align with our business goals and priorities
Take responsibility for the planning and configuration of Shopify and Klaviyo to successfully support all digital strategies
Setup and manage all digital ad campaigns, leveraging analytics and A/B testing
Manage all social media accounts, schedules, and content
Identify areas and opportunities for process improvement
Assist with website improvements, including data configuration, setup, and maintenance/monitoring
Assist with product setup and product management to support online sales and marketing.

Requirements:

Relevant experience with digital marketing
Relevant experience with Shopify, Klaviyo and/or other, similar, platforms
Relevant experience independently organizing and executing digital campaigns
Relevant experience using and managing social media accounts
Team Attitude and a flexible approach
Strong multi-tasking, organizational, and project management skills
Strong attention to detail/accuracy and an appreciation for high quality standards
Strong verbal and written communication skills, including strong copywriting skills
A positive attitude
Comfort level working in a small (growing) work environment
Solid understanding of Excel, Word

Preferences:

An interest and appreciation for the products we sell and the customers we serve. We don’t need to hire an expert, passionate angler for this role, but having an interest and understanding of what we do and who are customers are, is preferred.
Functional understanding/experience managing digital assets
Relevant experience managing Google Ad campaigns
Familiarity with HTML5 for basic website editing and customization

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

Employee discount
Flexible schedule
Paid time off

Schedule:

8 hour shift

Work Location: In person

FISH Northeast

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