Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and currently on an exciting scale-up journey. Our mission is to revolutionize the industry with a uniquely immersive, social gaming experience that delivers cutting-edge entertainment through real interaction and engagement. Our core philosophy, “share the experience,” reflects our commitment to fostering community and celebration - not just within the app, but also in our workplace.

Backed by a successful Australian sports-betting business, Dabble is revolutionizing the industry by providing a unique and immersive community-based experience for users. Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow their friends, ex-athletes, and copy their bets with ease. Additionally, Dabble hosts a chat feature, called “Banter” where users can engage in forums and chat about their selections.

Our central hub is located in Austin, Texas, and we're actively planning to expand our reach. With a strong commitment to a remote-first work culture, we promote effective collaboration among our team members. Our team consists of passionate and driven individuals, and we're on the lookout for our next Dabbler to join us!

Dabble Culture

Wear what makes you comfortable so you can concentrate on what’s important
Whether it's from home or elsewhere, choose the setting that best supports your productivity
Collaborative, open-minded team. We value both big and small ideas!
Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

3 weeks Paid Time Off per year
2 weeks of Paid Sick Leave
200% 401k matching
Health insurance
A minimum of 2 weeks of Unpaid Time Off per year
Paid parental leave

Responsibilities

Lead the development and implementation of comprehensive marketing strategies aligned with business goals, leveraging digital channels, traditional and non-traditional marketing tactics to drive brand visibility and revenue growth

Work with Global leadership to understand Dabble’s brand identity, ensuring consistency across all marketing initiatives and touchpoints but also ensuring brand messaging is localized effectively for the target market. Foster brand loyalty and advocacy among customers and stakeholders

Oversee all digital marketing efforts and channels, including social media, on-app oversight, affiliate and influencer marketing, digital advertising and search functions. Stay abreast of industry trends and emerging technologies to identify new opportunities for innovation and growth, and challenge teams to invest in taking risks to help the business grow

Utilize analytics and data insights to assess marketing performance, optimize campaigns, and drive continuous improvement. Develop KPIs and metrics to measure the effectiveness of marketing initiatives and ROI, and report regularly to management on performance

Effectively lead to build and mentor a high-performing marketing team across the following functional areas:

Creative & design

Video & content production

Social media

Campaign planning

Foster a culture of collaboration, creativity, accountability and risk-taking consistent with Dabble’s values. Provide guidance, coaching, and professional development opportunities to team members to support their growth and success

Work closely with cross-functional teams, including Engagement, Product, Technology, Customer Operations, Trading and global marketing functions to ensure alignment and integration of marketing efforts with overall business objectives and customer needs

Skills & Qualifications

Ability to manage and motivate the local marketing team, including experience in building teams, mentoring staff, and managing cross-functional projects

Proficiency in communicating marketing plans and strategies across different levels of the organization and with external stakeholders
Developing and implementing long-term marketing strategies that align with the company's overall goals and objectives, including market research, segmentation, competitive analysis, and positioning
Managing brand strategy, development, positioning, and market adaptation
Passion for innovation, with a strong understanding of when to incorporate calculated risk
A marketing tragic, who is constantly seeking inspiration and ideas from the world at large
Proficiency in digital marketing strategies and tools such as social media, email marketing, SEO, and online advertising
Ability to manage large budgets and allocate resources efficiently to achieve marketing objectives
Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent practical experience
Experience with or high level of interest in sport, fantasy and/or sports betting is preferred, but not required
Proficiency with technology, software and relevant tooling reflective of a leader within a progressive digital business

Are you a Dabbler?

A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming).

A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights.

Remuneration

The advertised salary for this position is negotiable, based upon skills and experience.

Applications

Applications will close on 22 May 2024. We will contact all applicants before 31 May 2024.

Dabble

New Jobs

Vice President of Marketing (US)