20240102 NextLight Broadband Marketing Associate

CLOSING DATE: Open Until Filled

APPLY ONLINE AT LONGMONTCOLORADO.GOV/JOBS

Department: NextLight

Division: Administration

Hiring Range: $7,472 - $8,302/month

Monday – Friday, 8:00am – 5:00pm Remote/hybrid possibility with supervisor approval.

Regular Full-time with Benefits

Benefits include: Medical, Dental, Vision, Flex Spending, Defined Benefit Pension Plan, 401(a) Money Purchase Plan, Life & Survivor, Term Life & AD&D, Long Term Disability, Bereavement, Jury & Witness Duty, FMLA, Military Leave, Parental and Caregiver Leave, Sick, Vacation at start of employment, Holiday pay, EAP, Tuition Assistance.

Other benefits: Optional, employee elected, voluntary benefits are available.

Open Until Filled positions may close without advance notice.

To be considered, please apply as soon as possible.

Definition:

Drive internet customer acquisition, retention, loyalty and advocacy through strategic brand, digital, social, local and base marketing campaigns; and through event marketing, PR programs and earned media efforts. Partner with digital and brand agency, City and peer marketing personnel to execute campaigns. Utilize Salesforce Customer Relationship Management software to optimize and automate digital marketing efforts and manage lead capture and generation. Perform analytics to drive tactical plans and optimize marketing budget. Collaborate with Product Marketing and Finance on promotions and value proposition development.

Principal Duties:

Marketing Strategy

· Utilize internal data and analytics to establish marketing strategy, target markets, personas, offers, tactics

· Drive marketing research – qualitative and quantitative – to get consumer feedback to shape strategy

· Work with frontline employees to gain consumer insights and educate about marketing efforts

Marketing Campaigns

· Work with internal team members and external digital and brand agency to establish the tactical plan and budget based on strategy

· Manage the varying elements of campaigns ensuring close oversight of the budget and performance metrics

· Negotiate and purchase local media

· Work with Citywide Communications Division to place media with City assets

· Coordinate with Citywide Communications on scheduling of campaigns, content, and events to harmonize with citywide campaigns, communications, and events

· Manage web content and promotional landing pages

Lead Generation and Management

· Establish lead capture and close process flows using Salesforce CRM

· Automate nurture campaigns through Marketing Cloud

Public Relations, Earned Media and Social Media

· Drive coordinated efforts with City team regarding PR, events, media and social efforts to drive brand favorability ensuring the public knows and likes NextLight and chooses to do business with us

· Manage local and national trade media relations with PR support staff

Cross-organizational Collaboration and Coordination

· Participate meaningfully in weekly Communications Division meetings and monthly Public Information Team meetings.

· Keep Communications Division apprised and involved with NextLight marketing and outreach initiatives

· Ensure campaigns and initiatives are scheduled in alignment (timing, content, brand) with citywide communications and engagement plans.

· Share NextLight marketing plans with Communications Division leadership

· Ensure NextLight marketing materials adhere to NextLight and City brand guidelines in close collaboration with Citywide Brand and Digital Communications Specialist

Analytics

· Work with business analyst and marketing agency on performance metrics

· Test different offers and creative to ensure best approach

· Drive lower acquisition costs through optimized media mix and offers

Customer Experience

· Have knowledge of industry practices around customer experience and customer journey

· Own the customer communication touch points across the customer journey

· Work to ensure that customer and prospect engagements, communication and transactions with NextLight are favorable

Budget Management

· Allocate budget by initiatives and tactics across the campaign calendar

· Manage budget across varying team members and agency to ensure budget adherence and maximization

Working Environment:

Work is performed in a standard office environment. Work requires problem solving skills, frequent reading, reasoning, customer contact, multiple concurrent tasks, and constant interruptions. Requires the ability to communicate effectively in English both orally and in writing. Work must be done while working closely with others including both co-workers and users. Frequent light lifting and carrying (up to 30 pounds.), pulling, pushing, reaching, walking, standing, and bending/stooping. Occasional sitting, climbing, twisting, kneeling, squatting, and driving. Periodic travel to other City departments. Must occasionally work community or marketing events after hours.

Qualifications:

Any combination of education and experience equivalent to the completion of a bachelor’s degree from an accredited college or university with major coursework in marketing, digital media, or consumer behavior or closely related field and three or more years of experience in digital and local marketing and CRM programs. Preference will be given for prior experience in ISP, cable, or telecom industries. Special Qualifications: Possession of a valid Colorado Driver’s License. Spanish/English bilingual is not required, but is a plus.Digital and local marketing experience, either at an agency or in-house desired. A working knowledge of major trends in broadband internet is preferred. Experience with CRM, more specifically Salesforce, is strongly desired.

Additional Required Skills and Abilities:

· Competitive, strategic, analytical, and creative mindset is a must.

· Strong project management skills, used to work across teams to implement effective campaigns and drive ROI, is required.

· Demonstrated experience in marketing and web content development is required.

· Exceptional writing and verbal communications skills required.

· A proven ability to translate complex concepts into simple messages for peers and prospects is required.

· Demonstrated ability to create high quality work in a medium-volume environment with minimal team members is required.

· Self-starter, results-oriented, attention to details, proactive, able to work independently as well as in a team is required.

· Requires Strong interpersonal skills, reporting skills, and organizational discipline.

· Budget management skills are required.

We’re committed to building a team that reflects the diversity of the communities we serve. The City may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications, and encourages all candidates to apply and help us achieve our goal of creating an inclusive and equitable workplace.

Selection

The selection process will include complete job description review, personal interview, background investigation, criminal background check, and substance screening.

DEADLINE: Open Until Filled

An ONLINE APPLICATION is required. This job is Open Until Filled. The online application process is available for this position on our website at www.longmontcolorado.gov/jobs. Resumes will be accepted in lieu of the full City Application; however, they must be submitted via the City application site for consideration. Open Until Filled positions may close without advance notice. To be considered, please apply as soon as possible. For more information, call (303) 651-8609.

The City of Longmont is an equal opportunity employer. The City affirms its commitment to diversity and to complying with all applicable federal, state, and local laws regarding nondiscrimination in employment. The City will not discriminate against any person in recruiting, examining, appointing, hiring, training, placement, termination, layoffs, recall, transfer, leave of absence, promoting, compensating, retaining, disciplining, or any other personnel action on the basis of age, race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, genetic information, marital status, veteran status, status with regard to public assistance, physical or mental disability, or any other characteristic protected by federal, state, or local law, except when any of these categories constitutes a bona fide occupational qualification (i.e., an actual qualification for performing a job). If you need special assistance in the selection process, please contact the Human Resources Department in advance to make arrangements.

AN EQUAL OPPORTUNITY EMPLOYER

ALL CITY OF LONGMONT FACILITIES ARE SMOKE FREE

Job Type: Full-time

Pay: $7,472.00 - $8,302.00 per month

Benefits:

Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Tuition reimbursement
Vision insurance

Schedule:

Monday to Friday

Work Location: In person

City of Longmont - Longmont

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NextLight Broadband Marketing Associate