Creativity is sparked when creators from diverse backgrounds with a mosaic of perspectives come together.
Though diversity is shown to drive creativity and innovation, there is a surprising lack of diversity in creative industries. Few businesses have diverse ownership or leadership teams that reflect the diversity of the United States.
It has an impact.
There is a lack of investment in Diversity
and Consumers do not feel represented.
Diverse teams are more creative & innovative.
Know the stats.
In the U.S., the Public Relations Industry, which includes ad agencies, designers, web developers and
marketing professionals, is 88% white.
According to the latest survey, only 2.2% of businesses in the US are black-owned.
Created in color shines a spotlight on Creative Businesses whose ownership or leadership reflects the rich diversity of the United States
We intend to
Showcase creative businesses that are 40% African-American, Asian and Hispanic & Latino owned, or where 40% of their leadership reflects this level of diversity. Together, these groups represent 40% of the US population.
Create a large and authentic searchable database of diverse creative businesses
Allow diverse creative businesses to use the Created in Color Trustmark to highlight their commitment to diversity to prospective customers and new talent
Create a space for our creators to brainstorm, share ideas and opportunities through our Creators HUB
Give visibility to training and educational opportunities for our creators.
Feature businesses that embraced more diversity in our monthly Creator Series.