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Up to 120 million people in the U.S. do not see themselves portrayed in ads.

A Call For Change

Most Americans (61%) find diversity in advertising important - Yet, Multicultural Representation Remains Low.

an industry that lacks diversity & inclusion cannot properly represent a changing population.

African Americans, Asian Americans, and Latino/Hispanic Americans make up nearly 40% of the U.S. population (U.S Census 2019), yet these groups feel the least represented in advertising. 66% of African-Americans said they feel their ethnic identity is often portrayed stereotypically, a sentiment shared by 53% of Latino/Hispanic Americans. Meanwhile, 51% of Asian Americans said their ethnicities are least represented in advertising. 

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We are

Investing in Change

Multicultural audiences Matter & they represent the greatest opportunity for future growth. ​

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