Diversity is sorely missing in the Creative Industries

and early signs suggest that the COVID-19 pandemic further deepened these disparities. Diverse talent can be at particular risk during a downturn for several reasons, including that downsizing can have a disproportionate impact on the roles typically held by diverse talent.

A Call For Change

Most Americans (61%) find diversity in advertising important - Yet, Multicultural Representation Remains Low.

city

Up To 120 Million People In The U.S. Do Not See Themselves Portrayed In Ads

an industry that lacks diversity & inclusion cannot properly represent a changing population.

African Americans, Asian Americans, and Latino/Hispanic Americans make up nearly 40% of the U.S. population (U.S Census 2019), yet these groups feel the least represented in advertising. 66% of African-Americans said they feel their ethnic identity is often portrayed stereotypically, a sentiment shared by 53% of Latino/Hispanic Americans. Meanwhile, 51% of Asian Americans said their ethnicities are least represented in advertising. 

woman
Investing in Change

Multicultural audiences Matter & They represent the greatest opportunity for future growth.

Translate »