The need for diversity & inclusion in the creative sectors has been highlighted for many years. Unfortunately, we have not been able to make enough progress.

We need to be intentional about change. 

Now more than ever, we need to invest in solutions that bring more diversity and inclusion in the creative sector.

We need your help to move this forward.

It takes a village they say. Making impactful diversity changes in the creative sector will require all of us. 

If you’re up for the challenge and are willing to roll your sleeves up and help us move this forward, drop us an email below.

EDUCATION in Diversity


Diversity, Inclusion, And Pr Education: The Role Of Leaders In Bringing About Change

In 2020, the intersection of COVID-19 and the racial unrest following the killing of George Floyd has sharply refocused our attention on the dire state of diversity and inclusion (D&I) in the PR industry. According to available statistics, racial/ethnic diversity is less than 20%, and some figures even suggest as low as 11% (Chikara, 2018). This is not culturally sustainable, especially because the country is diversifying at a fast pace; by 2050, groups currently constituting minoritized groups will collectively be a majority (Lee, 2008). This situation is a business, cultural, and moral problem.

SOURCE: Institute for Public Relations
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The Public Relations Industry Is Too White and the Solution Starts with Higher Education SOURCE: INSIGHT Into Diversity and Potomac Publishing, Inc.

Despite the expectation that the United States will become a minority White country in the next two to three decades, progress on hiring more people of color in PR has been slow. In addition to bias at the executive level, part of the problem begins in colleges and universities.

SOURCE: INSIGHT Into Diversity and Potomac Publishing, Inc.
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black woman

Putting PR on the Table for Minority Students

PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity. Part of the solution is getting minority college students to consider PR as a career.

SOURCE: Public Relations Society of America (PRSA)
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Why Are Hispanics and Other Minorities Missing from Public Relations?

The Bureau of Labor Statistics reported that only 10.5% of people employed in public relations in 2014 were Hispanics, and as an organization, in 2010, only 3.75% of our membership were Hispanics, 6.5% were African Americans, and 3% were Asian Americans. While these numbers might have increased in the past few years, our commitment to diversity and to shift those demographics are still critical for our industry and our organization.

SOURCE: Public Relations Society of America (PRSA)
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