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Job Sites Embrace AI to Streamline Hiring Process

AI is changing the job search landscape, making it easier for employers to identify the most qualified candidates and for job seekers to find relevant job opportunities. As these technologies continue to advance, it’s likely that they will play an increasingly important role in the hiring process.

Survive today and
thrive tomorrow.

It’s possible to survive a crisis and lay a strong foundation for future growth at the same time. It’s a matter of pivoting to projects that meet goals now, but also fit into the longer-term mission. And — of course — it means shifting your mindset and getting a little creative.


AP Stylebook – Race-Related Coverage

Reporting and writing about issues involving race calls for thoughtful consideration, precise language, and an openness to discussions with others of diverse backgrounds about how to frame coverage or what language is most appropriate, accurate and fair. Avoid broad generalizations and labels; race and ethnicity are one part of a person’s identity. Identifying people by race and reporting on actions that have to do with race often go beyond simple style questions, challenging journalists to think broadly about racial issues before having to make decisions on specific situations and stories.

SOURCE: Associated Press

Diversity, Inclusion, And Pr Education: The Role Of Leaders In Bringing About Change

In 2020, the intersection of COVID-19 and the racial unrest following the killing of George Floyd has sharply refocused our attention on the dire state of diversity and inclusion (D&I) in the PR industry. According to available statistics, racial/ethnic diversity is less than 20%, and some figures even suggest as low as 11% (Chikara, 2018). This is not culturally sustainable, especially because the country is diversifying at a fast pace; by 2050, groups currently constituting minoritized groups will collectively be a majority (Lee, 2008). This situation is a business, cultural, and moral problem.

SOURCE: Institute for Public Relations

Putting PR on the Table for Minority Students

PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity. Part of the solution is getting minority college students to consider PR as a career.

SOURCE: Public Relations Society of America (PRSA)

Why Are Hispanics and Other Minorities Missing from Public Relations?

The Bureau of Labor Statistics reported that only 10.5% of people employed in public relations in 2014 were Hispanics, and as an organization, in 2010, only 3.75% of our membership were Hispanics, 6.5% were African Americans, and 3% were Asian Americans. While these numbers might have increased in the past few years, our commitment to diversity and to shift those demographics are still critical for our industry and our organization.

SOURCE: Public Relations Society of America (PRSA)

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