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2021 Edelman Trust Barometer

the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions – business, government, NGOs and media – in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.

SOURCE: Edelman

Hybrid rules: The emerging playbook for flexible work

A year into the global pandemic, there is near universal agreement that flexible working models—accommodating different locations and schedules—have proven to be better and more productive than most would have imagined possible. Data increasingly shows that employees want to maintain a flexible working model, even once the pandemic has ended. And many companies are rapidly experimenting with distributed and asynchronous models, helping to write the playbook for how to thrive in the new world of work.

SOURCE: Future Forum

DELOITTE: The equity imperative The need for business to take bold action now

The equity imperative was created with the goal of inspiring better understanding, deeper insight, and more meaningful action now toward greater racial equity. It is composed of three linked sections that acknowledge the legacy and realities of racism in the United States, imagine various potential futures for racial equity in the United States over the next decade and beyond, and suggest specific steps leaders can take to promote more equitable outcomes, both in their organizations and more broadly. Each section can be read separately, but they are intended to work together to build the case for urgency and new action.

International Communications Consultancy Organization (ICCO) World PR Report 2020 – 2021

The wide-ranging research covers areas including mental health, diversity, measurement, technology, and skills, broken down by regions: Africa, Asia Pacific, Europe, Latin America, the Middle East, North America, and the UK. Globally, 60% of PR professionals now work for a company which has a diversity and inclusion policy, with North America (77%) and the UK (77%) being the most likely to have adopted such a policy.

SOURCE: The International Communications Consultancy Organisation (ICCO)

The Power Of The Black Community: From Moment To Movement

In their 10th year of exploration of Black consumers, Nielsen pays tribute to the moments that make the movement. For big and small brands alike, we assume a great responsibility to help our clients respect Black audiences by making informed decisions that not only present a full mosaic of the community but also reach beyond the surface to create opportunities for authentic connections.

SOURCE: The Nielsen Company

NAMIC AIM Report

The NAMIC AIM report provides a baseline of statistics on the status of multi-ethnic employment in the cable telecommunications industry. Now in its ninth wave, NAMIC’s biennial diversity survey is a powerful example of the organization’s partnership with companies to provide information and resources to build a pipeline of diverse talent in the cable telecommunications industry.

SOURCE: National Association for Multi-ethnicity in Communications (NAMIC)

Diversity wins – How inclusion matters

While companies have been slow to make significant progress, a close look at “diversity winners” shows that a systematic business-led approach and bold, concerted action on inclusion are needed to make progress.

SOURCE: McKinsey & Company

Diversity wins: How inclusion matters

Diversity wins is the third report in a McKinsey series investigating the business case for diversity, following Why diversity matters (2015) and Delivering through diversity (2018).

SOURCE: McKinsey & Company

Marketers, It’s Time To Engage Asian American Consumers

For years, this fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to “too many different languages” to “the general market advertising will reach them.” We’re seeing that now, more than ever before, Asian Americans are a galvanized group (the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion), presenting more opportunities for brands to build trust and an emotional connection with them.

SOURCE: The Nielsen Company

Advertising is Out of Sync with World’s Consumers

Washington, DC – Over seven in ten men and women globally (72%) say most advertising does not reflect the world around them. Three in five (63%) don’t see themselves represented in most advertising. Further, almost half of consumers (45%) still see sexist ads that offend them, and 64% feel advertisers need to do more to eliminate traditional or old-fashioned gender roles in their ads.

SOURCE: Ipsos

Over Half of Americans Report Feeling Like No One Knows Them Well

Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.

SOURCE: Ipsos

Study: Ads showcasing diversity connect more with young consumers

In the past, industry wisdom has suggested that the best business practice is to separate politics from marketing entirely. That may become less prevalent, however, as young consumers — often the most coveted demographic group by brands — become receptive to or even demanding of more nontraditional representation in their ads.

SOURCE: MarketingDive

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