BALTIMORE — As filmmaker Lendl Tellington starts his residency at the Creative Alliance, a community arts space near Patterson Park, he’s drawing on the media grounding and camera skills he learned at Wide Angle Youth Media as a high school student.
As organizations prepare for the new world and its associated ways of working, diversity and inclusion has become a key concern to both organisational image and development.
Ad leaders discuss how brands and agencies can hold themselves accountable to reaching diverse consumers – marketers must lean into data that support a move to embrace the country’s evolving ethnic landscape from a more complete perspective.
MJ DePalma, Microsoft Advertising’s Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
Diversity. A powerful and sometimes paralysing word, one that is both heralded and feared by people in advertising. To a lot of us, it seems like such a straightforward, obvious thing to do – but it’s one that has gone wrong so, so many times. Often, diversity is feared to such an extent that it leads to inaction – but when action does happen, it’s often through stereotyping or tokenism.
Diversity of thought and experience is key to innovation; the most innovative companies are the most successful.