National Hispanic Heritage Month, which begins each year on Sept. 15, celebrates U.S. Latinos, their culture and their history. Here are some key facts about the nation’s Latino population by age, geography and origin groups.
A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue.
The U.S. Census Bureau has just released its last batch of race-ethnic population estimates in advance of the 2020 census, with data indicating that the national headcount will reveal a more diverse nation than was previously expected.
The U.S. Census Bureau’s last batch of race-ethnic population estimates in advance of the 2020 census.
Diversity wins is the third report in a McKinsey series investigating the business case for diversity, following Why diversity matters (2015) and Delivering through diversity (2018).
For years, this fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to “too many different languages” to “the general market advertising will reach them.” We’re seeing that now, more than ever before, Asian Americans are a galvanized group (the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion), presenting more opportunities for brands to build trust and an emotional connection with them.
A new study from Deloitte agency Heat found that representation in ads correlated with an increase in both stock price and public perception.
Washington, DC – Over seven in ten men and women globally (72%) say most advertising does not reflect the world around them. Three in five (63%) don’t see themselves represented in most advertising. Further, almost half of consumers (45%) still see sexist ads that offend them, and 64% feel advertisers need to do more to eliminate traditional or old-fashioned gender roles in their ads.
Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.
In the past, industry wisdom has suggested that the best business practice is to separate politics from marketing entirely. That may become less prevalent, however, as young consumers — often the most coveted demographic group by brands — become receptive to or even demanding of more nontraditional representation in their ads.
©2023 Created in Color. All Right Reserved.
