Category: Data

Key facts about U.S. Latinos for National Hispanic Heritage Month

National Hispanic Heritage Month, which begins each year on Sept. 15, celebrates U.S. Latinos, their culture and their history. Here are some key facts about the nation’s Latino population by age, geography and origin groups.

SOURCE: Pew Research Center

Diversity wins: How inclusion matters

Diversity wins is the third report in a McKinsey series investigating the business case for diversity, following Why diversity matters (2015) and Delivering through diversity (2018).

SOURCE: McKinsey & Company

Marketers, It’s Time To Engage Asian American Consumers

For years, this fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to “too many different languages” to “the general market advertising will reach them.” We’re seeing that now, more than ever before, Asian Americans are a galvanized group (the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion), presenting more opportunities for brands to build trust and an emotional connection with them.

SOURCE: The Nielsen Company

Advertising is Out of Sync with World’s Consumers

Washington, DC – Over seven in ten men and women globally (72%) say most advertising does not reflect the world around them. Three in five (63%) don’t see themselves represented in most advertising. Further, almost half of consumers (45%) still see sexist ads that offend them, and 64% feel advertisers need to do more to eliminate traditional or old-fashioned gender roles in their ads.


Over Half of Americans Report Feeling Like No One Knows Them Well

Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.


Study: Ads showcasing diversity connect more with young consumers

In the past, industry wisdom has suggested that the best business practice is to separate politics from marketing entirely. That may become less prevalent, however, as young consumers — often the most coveted demographic group by brands — become receptive to or even demanding of more nontraditional representation in their ads.

SOURCE: MarketingDive
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