As the Ecommerce Marketing Manager, you will take charge of developing and executing our ecommerce marketing strategies and initiatives. Your leadership is pivotal in enhancing brand awareness, acquiring and retaining customers, and driving our growth. We rely on your strategic insights and data-driven approach to align our marketing efforts with our business objectives. You will be in charge of leading and developing the Marketing and Creative team to lead our business to the next level.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to support our growth objectives, increase market share, and elevate brand awareness.
Analyze market trends, customer insights, and competitive landscapes to identify opportunities and adapt marketing strategies accordingly.
Lead and manage a high-performing marketing team, fostering a collaborative and innovative work environment.
Oversee all digital marketing channels, including SEO, SEM, email marketing, social media, affiliate programs, and more, to optimize performance and ensure a strong ROI.
Collaborate closely with the Creative and New Product Development team to maintain consistent brand messaging and visually compelling marketing campaigns.
Monitor and analyze key performance indicators (KPIs) to gauge marketing effectiveness and make data-driven decisions.
Explore partnerships and collaborations to expand our brand's reach and access new customer segments.
Stay updated with industry trends, emerging technologies, and best practices in ecommerce marketing.
Review and approve digital art, content, media, and packaging for various ecommerce sites and our company webpage to enhance brand recognition.
Define the needs of the marketing team and establish project budgets for key ecommerce sites and webpage development.
Create compelling content for ad copy, landing pages, product descriptions, and marketing campaigns that are SEO-friendly and optimized for conversions.
Define key messages and the brand voice for both internal and external communications.

Qualifications/Experience Required:

Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
Must have: Proven experience (5+ years) in a senior marketing role, preferably within the ecommerce or retail industry with direct reports.
Must have: Expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics tools (e.g., Google Analytics).
Demonstrated success in developing and executing marketing strategies across various media, ecommerce platforms, and other channels to drive substantial business growth.
Strong leadership skills with experience in managing and mentoring a marketing/creative team.
Data-driven mindset with the ability to analyze performance metrics and extract actionable insights.
Excellent communication and presentation skills to effectively convey ideas and strategies to stakeholders.
Creative thinking and problem-solving abilities to address challenges in a dynamic and competitive market.
A keen eye for detail in reviewing digital art, color differentiation, media, and content to ensure consistency with the company's brand.
Preferred experience in Adobe Creative Suite and other digital editing platforms.

If you are a motivated and passionate individual with a strong interest in product development, textiles, bedding, and sustainability, we encourage you to apply and be a part of shaping the future of the bedding industry at Bare Home.

Join our talented and motivated team and help shape the future of Bare Home. We offer a competitive salary package, benefits, and the opportunity to make a significant impact on our company's growth and success.

To apply, please submit your resume, a cover letter detailing your relevant experience, and any relevant portfolio or work samples to mfreeman@barehome.com or wyeargan@barehome.com.

We look forward to hearing from you!

Bare Home Team

Come Visit us at: https://barehome.com/

At Bare Home, we strive to create a culture where all people come first. We are committed to attracting and retaining a diverse workforce. Therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Bare Home is an equal opportunity employer, and by doing so, we aim to sustain and promote an inclusive culture that supports future growth for all.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

401(k)
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Paid time off
Vision insurance

Schedule:

8 hour shift

Ability to Relocate:

Forest Lake, MN 55025: Relocate before starting work (Required)

Work Location: In person

JP Ecommerce Inc / Bare Home jobs

E-Commerce Marketing Manager