Company

ARB is a world leader in the manufacture and distribution of high quality 4x4 and off-road accessories, including air locking differentials, air compressors, bumpers, suspension systems, roof racks, skid plates, roof top tents, recovery gear, and more.

Position Summary

In collaboration with the E-Commerce Manager, the data and analytics-focused E-Commerce Specialist takes a central role in driving revenue and shaping the brand experience for the ARB 4x4 Accessories consumer websites through emails, web merchandising and promotional development. This position includes direct responsibility for executing critical activities, such as maintaining and strategically merchandising the website, marketplaces and overseeing consumer emails. Focused on innovative thinking and data-driven methodologies, this role is purposefully positioned to make a significant impact on the growth of this business channel

Responsibilities include, but are not limited to the following:

Employ data insights to sequence and showcase products on the site, maximizing conversion and revenue for D2C sites and marketplaces
Utilize data to make informed decisions on website merchandising, product discoverability, and overall site optimization for enhanced user experience within the BigCommerce platform for D2C sites and marketplaces
Administer email strategy through Klaviyo, Hubspot, and BigCommerce, continuously optimizing for performance based on data with the intention to achieve or exceed target sales goals
Implements e-commerce best practices, emphasizing data-driven reporting, measurements, and Return on Investment (ROI) analysis for digital campaigns for D2C sites and marketplaces
Ensure achievement of e-commerce site conversion and goals through strategic use of data analytics, with a focus on programs including but not limited to BigCommerce and Klaviyo
Implement SEO strategies to monitor and optimize digital content, providing recommendations for improved listing performance
Develop and maintain a detailed e-commerce promotion/email calendar using Clickup.com in coordination with Marketing Team for D2C sites
Contribute to the look and feel of emails, collaborating with the marketing team and sales team to produce assets in alignment with the defined strategy using Klaviyo and Hubspot
Participate in site management calls with external development partners, make recommendations for optimization within the BigCommerce environment
Monitor competitor websites and activities, reporting insights as needed
Collaborate effectively with internal teams such as Marketing, Sales, Customer Service, and Operations to execute initiatives for D2C sites and marketplaces
Stay informed about current website best practices and future trends in digital sales and marketing
Other duties as assigned

Experience/Skills/Education

Bachelor’s degree in marketing or a related field; equivalent experience considered
Minimum 3 years of experience in relevant marketing fields, including digital marketing, website management, and/or e-commerce
2+ years Amazon marketplace experience or other e-commerce marketplace experience preferred
Demonstrated ability to create, manage, coordinate, and execute multi-channel digital and e-commerce campaigns
Possesses a keen design sensibility, capable of creating visually appealing and engaging content that resonates with target audience
Proficient in marketing automation setup and execution, with specific experience in Klaviyo
Strong analytical capabilities with a proven ability to derive actionable insights from data
Capability and willingness to conduct back-end site design work for UX and e-commerce within the BigCommerce platform
Knowledge of leveraging CRM systems for driving D2C growth through email and other digital technologies
Strong computer skills, including Word, Excel, and Outlook
Copywriting experience is a plus
Familiarity with UX/UI design principles

Job Type: Full-time

Pay: $75,000.00 - $80,000.00 per year

Benefits:

401(k)
Dental insurance
Employee assistance program
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Ability to Relocate:

Auburn, WA 98001: Relocate before starting work (Required)

Work Location: In person

ARB USA jobs

E-Commerce Specialist