JOB TITLE: Marketing Operations Specialist
Department: Marketing
REPORTING TO: Director of Marketing Operations

LOCATION: San Diego, CA or Remote

THE COMPANY: PracticeTek LLC

PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.

PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.

We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.

The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.

The Career Opportunity:
We are seeking a highly motivated and organized Marketing Operations Specialist to join our growing team. In this role, you will play a key part in consolidating our marketing technology stack post-merger, ensuring seamless data flow between HubSpot and Salesforce, and providing ongoing support for our marketing efforts. You will work closely with the Director of Marketing Operations and Salesforce admins to streamline workflows, set up reporting for campaign measurement, and ensure data security across our platforms.

Areas of Accountability:

Collaborate with Vertical leaders and Salesforce admins to develop SOPs for setting up Hubspot workflows, forms and landing pages. Ensure existing workflows adhere to best practice.
Implement reporting in HubSpot to track marketing performance metrics (no data analysis required).
Design and build automated workflows within HubSpot to support marketing campaigns
Set up Campaigns and UTM parameters for Campaign tracking
Manage Campaign setup and execution in Hubspot based on marketing creative briefs
Work with IT partners to maintain integrations between marketing platforms like GoToWebinar and Hubspot
Own Martech stack and access levels
Ensure proper functionality of key marketing systems used to generate, distribute and report leads.
Establish and maintain scalable processes that ensure best practices in campaign tracking and lead flow/score management.
Assist with the implementation of new marketing tools and processes
Manage marketing data, including segmentation, cleansing, and enrichment.
Collaborate closely with sales teams to optimize lead handoff and improve conversion rates.

Competencies for Success

Hubspot Marketing Software Certification
Experience with Business units in Hubspot a plus
Salesforce Associate Certification
2+ years of experience in marketing operations or a related field
Proficient in HubSpot Marketing Hub and Salesforce
Experience with building automated workflows and reporting dashboards
Understanding of marketing campaign measurement and attribution
Strong problem-solving skills Asana Project Management

PERSONAL ATTRIBUTES:

Highly organized and detail-oriented
Excellent communication and interpersonal skills
Ability to work independently and manage multiple priorities
Adaptable and thrives in a fast-paced, changing environment
Collaborative and team-oriented with a positive attitude
Not easily discouraged by others working in their area of responsibility

LOCATION:
San Diego, CA or Remote

EDUCATION:
Bachelor’s degree a plus, but not required

COMPENSATION:
We offer a competitive total rewards package to including a strong base salary, benefits (medical, dental, vision, 401k, PTO)

At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between [Salary Range]for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.

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Marketing Operations Specialist