About Company

Discover revolutionary and innovative fishing fashion with Fishe®. The story of Fishe® begins with one woman’s passion for fly fishing. After a lifetime of fishing in ill-fitting fishing clothing, Linda Leary founded Fishe® with the goal of creating functional fishing outfits and accessories for women. Fishe® exists to create functional fishing fashion exclusively for women. We believe in offering inspiring and comfortable clothing that instills confidence. The end goal of Fishe® is to change women’s outdoor apparel forever to ensure comfort and confidence on their outdoor fishing adventures.

About This Role

The ideal candidate is an ambitious, data-driven individual with an understanding of UI / UX design and analytics-based decision making. This individual should be proactive, always looking for ways to improve the customer web journey and drive DTC revenue. As a part of the Fishe team, you will be expected to wear many hats, but we’re specifically seeking an eCommerce Manager who will be responsible for leading day-to-day website upkeep, online merchandising, UX, and supporting (and executing) overarching eCommerce campaigns across channels. This person creates, organizes, and maintains product listing/collections and leads the daily oversight of applications used to deliver an industry-leading user experience, ultimately driving revenue.

The eCommerce Manager is tasked with ensuring that the quality of the UI / UX on Fishe’s website is top notch at all times. The eCommerce Manager will be required to understand website logic, basic HTML, and how APIs interact with our platforms, thus being a resource for problem-solving and solution implementation.

The right candidate should be someone who is detail-oriented, self-motivated and willing and excited to learn all aspects of a growing outdoor brand during a high-growth period. Please be aware that job function will grow and evolve with our brand growth, so flexibility is a must! This is a great opportunity to lead a department with huge growth potential at a high-growth, women-led brand. Passion for the Fishe lifestyle and for elevating women in the outdoors & business is a must.

Roles and Responsibilities:

DTC Management

Daily

Curate Landing Pages, Content Pages, Homepages, Navigations and User Interfaces used to deliver an industry leading, end-to-end shopping experience
Assist in the continual development of website themes and branding
Work closely with Marketing Team to execute day-to-day merchandising responsibilities based on weekly campaigns, season & sales
Curate and upkeep product collections
Create collections, update banners, remove sold-out products and replace them with current styles
Actively monitor Shopify application functionality and performance to ensure top-quality UX (search, SEO, content, etc)
Ongoing communication with Customer Service Team and the ability to execute quick turn updates to PDPs, shipping methods, sizing, customer information pages, etc
Complete knowledge of product listings
Understand and be able to communicate brand voice through copywriting
Provide oversight in collaboration with Warehouse for shipping method upkeep and evolution and ensure order flows are running efficiently and effectively
Owner of DTC metrics including: AOV, conversion rate, managing sell-through etc
Communicating with the team to flag problem areas, and present solutions to improve key metrics
Manage discount strategy and ensure we are appropriately using discount codes
Work with team to give insight on DTC trends to help with future planning and purchasing decisions
Ownership of analytics suite including Google Analytics, Shopify etc
Execute A/B testing across all platforms
Work with CEO & CFO to set goals, KPIs and annual/monthly revenue/spend targets

Go-to-Market

Build and maintain products in all channels
Follow the Product teams’ Go-To-Market Decks to ensure each product page has the appropriate copy, bullets, and features, as well as being merchandised in the correct collections
Work in tandem with Product to act as an advocate and buyer for the all DTC channels based on data-driven analytics and trends
Build and refresh merchandising for product launches
Define the story of keystone product launches in collaboration with Marketing and Product departments to drive “back-in-stock” email collections, revenue and sell through
Refresh merchandising stories through the year at pivotal sales periods to drive revenue year-round
Champion all online content with Marketing team

Promotional

Collaborate with third party ad agency to ensure brand message and voice is portrayed in ads
Execute on campaigns that line up with the marketing and promotions calendar to drive sales and profit
Work with operations & sales to strategize on obsolete and aging inventory

Omnichannel management

Google Marketplace
Ownership of the Omnichannel application(s) used to propagate the website’s product catalog and data into the content & commerce ecosystems along with third-party marketplaces
Amazon
Help to maintain clean product pages and brand landing page
Track sales and continuously improve product offering to promote return of first time buyers
Work with ops team to ensure all SLA with Amazon are met ensuring we are continually improving our Amazon score and placement

Wholesale

Help to maintain clean product pages and brand landing pages on retailer’s websites
Ensure MAP pricing is respected & work with retail ecomm teams to execute on promotions

Loyalty Program

Implement loyalty program in collaboration with existing Marketing team

Industry

Pro program management
Develop other major retailer Pro relationships and programs
Work with product and events team to help determine product and pricing for event sales

Digital Marketing

Email Campaigns
Support marketing campaigns with corresponding merchandising on homepage/collections/landing pages
Audit Klaviyo flows on a quarterly basis
Propose new customer journey flows
Collaborate with marketing to update existing flows, in addition to new flow creation

Returns/Exchanges

Curate of the Returns & Exchanges outbound and inbound Landing Page(s) experiences and flows to help reduce return rates
Work with Customer service to improve the UX

Skills, Abilities, and Experience

The ideal candidate possesses the following strengths and skills:

Strategic Thinking: Ability to create and align operational plans with long-term business objectives.
Team Leadership: Proven track record of leading in-house and remote teams to achieve organizational goals.
Budget Management: Strong financial acumen and experience in managing sizable marketing budgets.
Analytical Skills: Proficient in using various tools and platforms for marketing analytics and ROI measurement.
Business Development: Experience in identifying and capitalizing on new revenue streams.
Communication Skills: Exceptional ability to articulate strategies and performance metrics clearly to the C-suite.
Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
Marketing Expertise: Comprehensive knowledge of digital marketing channels, SEO, SEM, Social Media, and Content Marketing.
Adaptability: Ability to adapt to new tools and technologies quickly for operational efficiency.

This position is based in Anchorage, AK with consideration for remote for the right candidate. We’re a growing team passionate on supporting women reach new heights in the outdoors and also want to help you meet your goals in your career and in the outdoors.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

Employee discount
Flexible schedule
Paid time off

Schedule:

8 hour shift
Day shift
Monday to Friday

Ability to commute/relocate:

Anchorage, AK 99503: Reliably commute or planning to relocate before starting work (Preferred)

Education:

Bachelor's (Preferred)

Experience:

E-commerce: 1 year (Preferred)
Strategic planning: 1 year (Preferred)
Revenue management: 2 years (Required)

Work Location: In person

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