Summary

The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to drive brand awareness, engagement and retain customers. The Digital Marketing Manager works closely with the Director of Digital Marketing to lead a team in creating and implementing effective digital campaigns across various platforms. The individual should be able to assist with integrated marketing campaigns from concept to execution on time and within budget guidelines. This individual may be required to travel/attend to sponsored events.

Reporting Relationships

The Digital Marketing Manager reports to the Director of Digital Marketing.

Essential Duties and Responsibilities

Strategic Development (40%)

Develop and execute comprehensive digital marketing campaigns and strategies to achieve business objectives
Support the redesign of our website via the management of 3rd party agency and collaboration with internal stakeholders
Oversee the creation of engaging and compelling content for our websites, social media, email marketing, and other digital channels
Participate with cross-functional teams including merchandising, brand management and creative services to continue and enhance process development for the creative presentation of the brand
Establish community for cigar enthusiasts by evolving the Drew Diplomat brand by developing strategies that build equity such as our Drew Diplomat Discord Community
Cocreate the foundation for the international digital marketing strategies
Stay up to date with industry trends, emerging technologies, and best practices in digital marketing

Media & Communications (40%)

Monitor, review and maintain all digital media and posts on social outlets, collaborate with internal teams to create landing pages and optimize user experience
Prepare monthly product highlights on each brand using video, photography, podcasts; post on social media outlets; develop copy, press releases, and additional content for website
Collaborate with internal teams to develop all communication and digital content of company products and for Trade Shows
Interact with consumers via internal and external social media outlets to optimize brand loyalty and interest
Participate in the creation of the monthly content calendar, ensure execution and delivery of action items on a timely manner

Reporting & Analysis (20%)

Monitor and analyze digital marketing performance metrics to identify opportunities for improvement
Responsible for monthly reporting of KPIs, ROI, ROAS and other key insights that will affect ongoing digital strategy
Leverage media analytics to inform decision making, extracting insight/actions from data and relate the “story” back to client’s business goals while guiding team in optimizations
Prepare reports for Marketing team with consumer insights and feedback about product issues
Assist with other projects as needed

Skills and Attributes

Strong understanding of digital marketing channels, including content marketing, social media, SEO, email, and advertising
Excellent project management skills and the ability to lead a team
Proficient in data analysis and tools such as Google Analytics
Strong written and verbal communication skills
Ability to multitask and prioritize in a deadline-driven environment
Ability to work in teams or on an individual basis
Demonstrated ability to produce creative ideas and elicit creative ideas from others
Ability to communicate effectively to all levels of staff
Great interpersonal skills
Strong analytical skills and data-driven thinking
Knowledgeable with website analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
Knowledge of Adobe Creative suite, Wordpress, Microsoft Suite
Knowledge of HTML, CSS, JavaScript development and constraints

Education and Experience

Bachelor's degree in Marketing, Communications, Business, or related field
Minimum 5 years’ experience in digital marketing, with a track record of successful campaigns
Experience managing marketing agencies to maximize ROI
Passion for cigars and knowledge of the cigar industry is preferred
Experience with optimizing landing pages and user funnels
Experience in identifying target audiences and devising digital campaigns

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Weekends as needed

Ability to Relocate:

Doral, FL 33172: Relocate before starting work (Required)

Work Location: Hybrid remote in Doral, FL 33172

Drew Estate jobs

Digital Marketing Manager