The Pond Guy's Marketing Team continues to grow and search for outstanding talent. We are seeking the right candidate for our Pay-Per-Click Specialist job (PPC), a full-time role with great benefits. Our top-performing team grows together and stays together. We have had 100% retention for five years and counting! The key to our success is our culture. Our team is positive, collaborative, and well-equipped with the latest technology. Plus, we work on a wide variety of exciting projects!

Are you a PPC expert looking for growth opportunities? Well, we're looking for you, so apply today!

Watch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV

Job Description

The Paid Search Specialist will plan, optimize, implement, and analyze paid and organic search engine marketing activities at the forefront of digital search technologies. This position is key to future company growth and will be responsible for the top-to-bottom coordination of our pay-per-click campaigns. The ideal candidate must possess a keen understanding of paid search marketing best practices and PPC advertising technology.

Responsibilities

Here are some examples of the actual work your day would include:

Act as a specialist in the search engine marketing (SEM) channel by planning, developing, and implementing comprehensive paid search strategies
Create and manage paid search accounts/campaigns via various PPC marketing platforms, including but not limited to: Google Ads, Microsoft Ads, Criteo, etc.
Search, Shopping, Display, Remarketing, and Video advertising campaign management
Conduct keyword research, write ad copy, and establish bid management strategies to meet and exceed company KPIs
Analyze paid search campaign results and adjust strategy and budgets accordingly
Develop and execute A/B testing experiments for campaigns to discover the most effective campaign configurations
Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines
Use GA4 to develop insights and action items intended to improve paid search performance and meet client goals
Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within search and digital marketing landscapes
Drive continued innovation and best practice implementation, regularly sharing knowledge with the marketing team
Leverage cross-departmental collaboration on a variety of projects

Don’t know about ponds? That’s ok! We provide extensive training to get you up to speed on the knowledge needed to excel in your role. We combine interactive hands-on and virtual training to ensure everyone fully understands The Pond Guy’s proactive approach to pond management.

Skill Set

To be successful in this role, you must possess the following knowledge and skills:

Fluency in Google AdWords and Microsoft Advertising (Bing Ads)
Three years’ experience planning, launching, and managing search marketing campaigns across Google AdWords and Microsoft Advertising
Hands-on knowledge of SEM best practices and a proven track record of delivering qualified traffic from both acquisition and conversion standpoints
Working knowledge of GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search
Strong data analysis skills with the ability to derive meaningful actions from large data sets
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and a focus on quality results
A self-motivated individual and team player
Takes accountability and ownership of one’s work

This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing funnel including keyword management, campaign messaging creation, bidding strategies, creative testing, and analytics.

This position requires data entry, remaining stationary at a desk, and analyzing a computer screen for long periods of time. In addition, portions of the training require the PPC Specialist to shadow other departments that may require physical activity including lifting 25-35 pounds and standing for extended periods. Reasonable accomodations will be made for candidates with different abilities.

Availability

You must be available to work an 8-hour shift between the hours of 7:30 a.m. and 5:00 p.m. Monday - Friday.

Compensation

This is a full-time position with benefits, including:

Blue Cross Blue Shield Healthcare
Dental Insurance
Vision Insurance
Short-term Disability Insurance
Long-term Disability Insurance
Accident Insurance
Critical Illness Insurance
Life Insurance
Paid Time Off
Holiday pay
401k with employer 4% match
Referral program with opportunities to earn $1,000 per referral

Company Overview

The Pond Guy, Inc. is a growing company with over 160 employees. We develop, manufacture, and test pond, lake, and water garden supplies with customers in all 50 states and 10 countries. Our expert team services both B2B wholesale and B2C end-users. We have customers with large ponds used for swimming, fishing, and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to be passionate and knowledgeable pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction guaranteed.

The Pond Guy, Inc. is not just a team, we're a tribe. Our tribe is more like a family and is ongoing. We have fun, pursue our goals together, and feed off each other to grow. Becoming part of The Pond Guy, Inc. means more than getting a job, it's a career move. We will give you the support you need to grow with us.

Company Divisions
TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.
Airmax, Inc. – business-to-business and manufacturing: airmaxeco.com
The Pond Guy, Inc. – direct-to-consumer: thepondguy.com
The Pond Guy, Inc. – local services division: weknowponds.com

How To Apply

Step 1: Submit resume.

Step 2: If selected for further review, you will receive a request to take a ten- minute survey. Please complete the survey within three days of receipt.

Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check. We are an equal-opportunity employer with a diverse and inclusive team.

Reference: 550000_000PPC Specialist

The Pond Guy Inc. jobs

Paid Search Specialist (PPC Specialist)