Copywriter, Product Marketing at Meru Health

(on-site or hybrid role)

Meru Health is setting the new standard in mental healthcare with a holistic online mental health solution to not just help people manage their mental health condition but heal and recover to get their life back. We are on a mission to help 10 million people recover from mental health challenges by 2027, by utilizing the latest science and technology. If you are looking for a place where your work has a strong impact on people's lives, we invite you to join us on our mission.

We are looking for a Copywriter, Product Marketing to join our Marketing team in San Mateo, Ca or Denver, Co.

A FEW REASONS WHY PEOPLE LOVE WORKING AT MERU HEALTH:

Mission with strong social impact. Help pioneer a new approach to mental healthcare (using human support, biofeedback, and digital tools) to help 10 million people over mental health challenges by 2027.
Supportive and talented colleagues to work with. Work alongside an international & multicultural team where the practice of inclusion & psychological safety are paramount for transparency, collaboration, creativity and diversity of thought.
We invest in your wellbeing. We practice what we preach. In addition to wellness and lunch benefits, flexible working hours and weekly breakfasts you will have access to Meru's mental health program.

We are an ambitious group of people who want to drive excellence, positive change and make a global impact in mental health. We challenge ourselves to grow as individuals and teams.

TEAM STRUCTURE & WHAT YOU CAN EXPECT:

Reporting to our Marketing Manager, you'll help create and lead marketing and app content at Meru Health as the first full-time copywriter.

YOUR MAIN RESPONSIBILITIES:

Content creation for marketing needs

Craft persuasive and empathetic copy for email marketing campaigns that resonate with our user base, driving engagement and conversions under the direction of our growth marketing manager.
Collaborate with the marketing team to understand campaign goals and target audience, translating insights into compelling narratives and new content.
Develop clear and concise content for various marketing materials such as flyers, wellness portal tiles, and blog posts, ensuring consistent messaging across different platforms. Assist with other marketing initiatives and projects as needed, contributing creative ideas and insights to support the overall success of the team.

Lead messaging alongside marketing leaders

Update messaging and content for specific clients to ensure alignment with their unique needs and preferences. Create new content approaches to deliver key messages

Incorporate SEO practices

Refine website copy to improve clarity, relevance, and SEO performance, ensuring that all content is optimized for search engines.

Create and manage editorial calendars

Collaborate with the marketing team to develop content strategies and editorial calendars that support our marketing objectives and drive results.

Support the Product team with copywriting and editing for in-app experiences.

Leverage your app writing experience to create in-app messages, notifications, and user interface text that enhances the user experience. Work closely with the product team to align messaging with the overall app functionality, maintaining a seamless user journey.

Incorporate a mental health focus into your work

Bring a deep understanding of mental health concepts to your writing, infusing marketing content with empathy and authenticity.

Timely content

Maintain a quick turnaround time without compromising on the quality and effectiveness of the content.

WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE:

Skills needed:
- Alignment with our values and passion for our mission
- Able to write inspiring and engaging content
- Exceptional editing and proofreading skills
- The ability to develop and execute content strategies aligned with business goals, target audience preferences
- Effective communication skills to collaborate with team members, stakeholders, and external partners, as well as to engage with the audience through various channels.
- Proficiency in using WordPress to publish and manage digital content. Understanding of search engine optimization (SEO) principles and techniques to optimize content for visibility and ranking on search engines.

Work experience needed:
- Proven experience as a copywriter, with a strong portfolio showcasing email marketing content, marketing materials, and app-related writing. Experience working with health focused companies.

Knowledge, education, and/or training needed:
- Bachelor's degree in English, Communications, Marketing, or related field.
- Familiarity with mental health terminology and concepts, with the ability to convey them in a relatable and sensitive manner.
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel) and familiarity with content management systems (WordPress) and email marketing platforms.
- A passion for mental health advocacy and destigmatization, reflected in your writing approach.
- Proficiency in adapting writing style and tone according to different communication channels and target audiences.
- Demonstrated ability to manage multiple projects and deadlines effectively in a fast-paced environment.
- Exceptional attention to detail, grammar, and proofreading skills to ensure error-free content.
- Strong communication skills to collaborate with cross-functional teams and integrate feedback seamlessly.

WHAT SUCCESS LOOKS LIKE:

Improved engagement metrics: Through your writing and content strategy we hope to see an increase in content engagement.

Enhanced conversion rates: We'll see an increase in program starters with higher engagement content

Content creation arm at Meru Health: you'll help drive and create all new content that the greater Marketing and Product team will be able to leverage to build more dynamic content

In addition to the achievements identified above, here is what to expect:

At 90 days:

Conducted a comprehensive content audit to assess existing marketing and product content assets and their performance.
Start creating and optimizing content assets.We'll start to see an improvement in marketing content such as open rates.
You'll have a solid understanding of Meru Health's features, functionalities, target audience, and value proposition. This involves closely working with the product team to familiarize themselves with the product roadmap, user feedback, and any upcoming updates or releases.

At 6-months:

You'll be creating content that is ranking well on search engines
You'll have collaborated with the marketing team to launch integrated content marketing campaigns that effectively promote the app and drive user acquisition, retention, and engagement.

At 1-year:

You'll own the content arm at Meru Health and drive all new content
Implement more advanced content personalization and localization strategies to cater to diverse user segments
You will have established our founder Kristian as a thought leader in the Mental Health space. This may involve contributing guest articles to industry publications and participating in relevant forums or communities to showcase his expertise and innovation.

US TOTAL REWARDS PACKAGE:

We believe in prioritizing our employees' health and well-being, so that they can focus on the good work of helping 10 million people recover from mental health challenges.

Pay:
- Competitive base 85k-100k depending on experience Generous stock options
Benefits:
- 100% employer paid Medical, Dental, Vision, & Life Insurance for full-time employees (50% for dependents)
- Flexible Spending Account and Health Savings Account options available (HSA eligible employees will receive Meru's annual contributions of $1,500 for single enrollees and $3,000 for enrollees with dependents) 401k Plan with Empower
Paid Time Off:
- 15 US holidays annually
- 20 days of vacation your first year of employment, then 25 days vacation thereafter
- 8 weeks of parental leave for all new parents and an additional 8 weeks for new birthing parents
- Up to 4 weeks off to grieve a family member's passing
- Birthday off Day of Service to participate in any activities that elevate marginalized communities
Remote Work Benefits:
- Internet & phone expense reimbursement
- $250 Onboarding Home Office stipend

Not sure if you should apply? Please keep reading...

Research shows that women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

MORE ABOUT MERU HEALTH:

Meru Health is growing fast to meet the rapidly increasing demand for mental health services. We are on a mission to help 10 million people recover from mental health ailments by 2027. We partner with healthcare organizations, large employers and insurance companies who understand the need to offer comprehensive mental health care to members or employees, and to meet challenges so many people face with trying to access mental health care services.

We are scientists, engineers and experienced entrepreneurs who have come together to make mental healthcare accessible, effective and truly outcome-driven. Our mission is more than business, it's personal. Our founders have lost friends and family members to depression, and we want to build a highly effective mobile treatment widely accessible to people in need.

At Meru Health, we don't just accept differences — we celebrate it, we support it, and we thrive on it, as a source of human creativity and richness of life, for the benefit of our employees, our customers, and our community. Meru Health is proud to be an equal opportunity workplace and is an affirmative action employer.

Get to know us and our culture: https://www.meruhealth.com/about-us

Check out the science and research behind what we do: https://www.meruhealth.com/science

See example testimonials to get an idea of the impact our work is already having on thousands of lives: https://vimeo.com/495477106 ; https://www.youtube.com/watch?v=z8PcUkW8x_Y

Meru Health jobs

Copywriter