Digital Marketing Assistant

Please apply here: https://www.bimmerworld.com/Careers/

We are committed to achieving the ultimate service experience for our customers, and we strive to provide employment opportunities to those who share our level of passion, dedication, and excellence. It is our desire to employ people who will convey these traits to our employees and customers, and to provide an opportunity to contribute to the overall success and growth of BimmerWorld – all of our employees matter! We are always looking for people who share our values and passion and who care deeply about quality of work and the ability to grow with their job. We want people who desire to be an all-star at what they do, and who enjoy being part of and contributing to an outstanding culture!

Department: Advertising/Marketing

Reports To: Marketing Manager

Location: Dublin, VA

Overall Responsibility:

Develops, writes, publishes digital marketing materials across all digital channels. Works on and sends periodic Email newsletter content. Creating, capturing, and publishing engaging content to web and social platforms. Product photography for the BimmerWorld website.

Physical Requirements:

Sitting, standing, bending, lifting

Classification:

Exempt

Key Job Duties:

Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld’s marketing and advertising objectives

Includes digital campaigns, print advertising, apparel, and other visual media

Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and input of relevant departments

Making merchandising imagery to convey the calls to action and promotional goals. Each promotion should have a “set” of standard web-ready merchandising graphics.

Decisions and advice to uphold and increase BimmerWorld’s established high-value brand image

Maintains proper brand voice/messaging across all social and marketing platforms

Managing Email Campaigns sent to BimmerWorld-owned email lists

Sending semi-monthly / weekly direct email campaigns reflecting the company’s promoted Monthly offers, specials, and latest newsworthy items

Maintaining circulation, scheduling, and distribution of these emailed campaigns

Working to improve list management, and expansion into more targeted audiences within our existing mailing list (Currently 4Xk recipients).

Ability to capture content (photo/video) at BimmerWorld HQ for social/marketing use.

Self-driven to seek out media and content ideas.

Formulate a media plan, story-board, shot list, etc for content capture and seeing it through to completion and a deliverable finished product.

Work directly with the Marketing Manager for input on art direction for specific projects as needed.

Marketing Assistance for BimmerWorld’s sister companies: Lifeline USA & Powerflex USA

Establish new initiatives and provide support towards expanding brand awareness and sales for both North American-Exclusive products lines.

Product photography to help populate the BimmerWorld website and keep up to date with the latest images.

Collaborates marketing efforts with associated vendors (print/online)

Maintains regular and prompt attendance

Perform other duties as assigned

Educational Requirements:

● High school diploma or equivalent

Required Skills and Experience:

● Professional phone/internet etiquette

● Professional and creative writing

● Advanced problem solving skills

● Knowledge and enthusiasm for the industry

● Familiar with industry and trends

● Ability to meet goals and deadlines

● Proficiency with Adobe Creative Suite for photo/video editing.

● Knowledge and experience with using a DSLR camera for photo and video.

Desired Qualities and Attributes:

● Excellent oral and communication skills

● Strong writing skills

● Strong organizational skills

● Proficient typing and computer skills

● People skills

● Professionalism

● Technical understanding

● Self-motivated

● Team player

BimmerWorld is an equal opportunity employer.

Job Type: Full-time

Pay: $34,343.00 - $67,891.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

Schedule:

10 hour shift
12 hour shift
8 hour shift

Education:

High school or equivalent (Preferred)

Experience:

Marketing: 1 year (Preferred)

Work Location: In person

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