Digital Marketing Specialist
Super Bright LEDs is seeking a highly motivated Digital Marketing Specialist to join our growing Web Content Marketing team. In this role, you will be responsible for researching, planning, and executing digital marketing campaigns that span multiple channels including email, SMS, SEO, and affiliate/influencer marketing.
This is a full-time, in-house position located in Earth City, MO working Monday-Friday. Local candidates to the St. Louis area (Missouri and Illinois) only, please.
Responsibilities:
- Develop and implement a digital marketing strategy that includes email, SMS, organic search, and affiliate marketing
- Conceptualize, plan, and build cross-channel campaigns in collaboration with the Web Content Marketing team, UX and Design team, and other departments
- Track, measure, and optimize performance of digital marketing campaigns
- Leverage data and analytics to provide recommendations for improvements in current digital marketing efforts
- Facilitate and manage affiliate and influencer partnerships
- Stay current in marketing trends and news and provide updates to relevant departments
Qualifications:
- Bachelor’s Degree in Marketing, Communication, or a similar field or equivalent experience
- 3+ years of experience as a Digital Marketing Specialist or similar role
- Strong analytical skills and thorough understanding of web and email analytics tools including Google Analytics and Mailchimp (Mixpanel is a plus)
- Experience in email marketing strategy, campaign execution, and reporting
- Experience in SEO content planning, performance reporting, and optimization
- Experience working on an eCommerce platform preferred. Magento experience is a plus but not required
- Working knowledge of affiliate and influencer marketing
- Strong time management skills and the ability to manage multiple projects simultaneously
- Proficient with Excel/Google Sheets and presentation builders
Benefits:
- Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
- Paid Time Off, Holidays, Jury Duty, and Bereavement
- Annual pay raise and annual bonus based on performance
- 401(k) retirement plan with 6% company match
- Work schedule flexibility
- Casual work environment
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Application Question(s):
- This is not a remote position. Are you local to the St. Louis, Missouri area?
- What is your desired salary rate or range?
Education:
Experience:
- Social media marketing: 2 years (Required)
- Digital marketing: 3 years (Required)
- Google Analytics: 3 years (Required)
- Google Ads: 3 years (Required)
Ability to Commute:
- Earth City, MO 63045 (Required)
Ability to Relocate:
- Earth City, MO 63045: Relocate before starting work (Required)
Work Location: In person