Job Title: Marketing Manager
Job Overview: As a Marketing Manager at i-Tech Support, you will be responsible for driving lead generation, optimizing marketing channels, enhancing brand visibility, and increasing add-on business with existing customers. You will lead a team to achieve key performance indicators (KPIs) and foster a growth-oriented environment.
Key Responsibilities:
- Lead Generation and Sales Opportunities:
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Generate the 180-250 MQL leads translating into qualified sales opportunities by coordinating marketing efforts and optimizing resource allocation.
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Develop and maintain a strong relationship with the sales team to ensure alignment and effective targeting.
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Cost Efficiency and Metrics:
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Quantify, track, and decrease marketing Customer Aquisition COsts
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Establish metrics for each marketing channel tied to revenue generation.
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Execute tactics to decrease overall marketing cost per lead while allocating budget effectively
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Increase overall SEO traffic and engagement
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Brand Enhancement:
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Elevate i-Tech Support's brand in the marketplace through achievements such as top rankings on platforms like G2.com and Inc. 5000 list.
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Create marketing content as needed to support lead generation and brand enhancement efforts.
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Manage our Social Media channels and find creative ways to engage with existing and prospective clients.
Required Attributes:
- Passion: Demonstrates a passion for improving clients' lives through technology with a can-do attitude.
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Results Orientation: Exhibits hunger and urgency in achieving results.
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Honesty/Integrity: Upholds ethical standards, earns trust, and speaks truthfully.
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Persistence: Shows tenacity and determination to accomplish goals.
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Organization: Maintains detailed records and synthesizes information into cohesive strategies.
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Listening Skills: Listens actively, seeks understanding, and asks thoughtful questions.