The Marketing Specialist manages design and production of planned marketing initiatives by performing the following duties personally or with administrative support.
Essential Duties and Responsibilities (not in order of priority):
n With oversight from the Director of Marketing, execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
n Provide branding direction and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
n Creates and coordinates the production and distribution of promotional and collateral materials to support sales and marketing programs.
n Work with the Director of Marketing to execute online marketing plans.
n Assist with growing customer database that can be used effectively in marketing initiatives
n Adapt to changes in the work environment; manage competing demands; change approach or method to best fit the situation.
n Develop project plans; coordinate projects; communicate changes and progress; complete projects on time and budget; manage project team activities.
n Provide analysis and regular status reports on marketing programs effectiveness and ROI.
n Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
n Generate creative solutions; translate concepts and information into images; use feedback to modify designs; apply design principles.
n Other duties as required and assigned.
n Maintain regular on-site attendance.
Work Environment:
n Ability to sit frequently and for long durations.
n Occasionally exposed to fumes or airborne particles.
n Some travel is required.
n The noise level in the work environment is usually quiet to moderate.
Physical & Mental Requirements:
n Ability to deal with frequent change, delays, or unexpected events.
n Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Able to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
n Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
n Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal
documents.
Education, Skills & Knowledge Required:
n Four-year college or university degree; or two to four years related experience and/or training; or equivalent combination of education and experience.
n Experience working with Adobe Creative Suite including Illustrator, InDesign, Photoshop, etc.
3/2021
· Working knowledge of Microsoft Word, Microsoft Excel, Microsoft Outlook and contact management systems.
· Strong project management skills.
· Reliable, motivated and driven to deliver quality workmanship
· Excellent verbal and written communication skills
· Strong attention to detail
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (Required)
- promotional displays: 1 year (Required)
- trade show signage: 1 year (Required)
- promotional materials: 1 year (Required)
- Customer service: 1 year (Required)
Ability to Relocate:
- Dubuque, IA 52001: Relocate before starting work (Required)
Work Location: In person