Reporting into the Vice President of Marketing, the Product Marketing Manager – Emissions will develop relevant industry solutions that draw from Testo’s emissions products (testo 350, testo 340 and complimentary product) managing our brand positioning within a crowded and specific market. Working as part of the Marketing Team, this role will be a strategic partner to the Business Unit Manager, delivering a rich brand experience and best in class storytelling to the consumer that maximizes engagement across the customer journey.
Oversee products in the market:
- Develop and implement comprehensive marketing campaigns for Testo emissions analyzers across various channels, including digital marketing, email marketing, content marketing, trade shows, and events.
- Create high-quality marketing materials, such as brochures, case studies, white papers, and presentations, that effectively communicate the value proposition of Testo emissions analyzers.
- Manage the company's social media presence and develop engaging content to promote Testo emissions analyzers.
- Generate leads through online marketing initiatives, such as search engine optimization (SEO) and pay-per-click (PPC) advertising.
- Analyze marketing campaign performance and identify areas for improvement.
- Stay up-to-date on the latest industry trends and technologies related to emissions testing and automotive diagnostics.
- Collaborate with the sales team to develop and execute effective sales enablement strategies.
Maintain contact with industry leaders, opinion leaders, and appropriate trade organizations to ensure knowledge of current and future trends, technologies, legislation, rules and methods.
Requirements:
· High school diploma or equivalent
· Strong communication, negotiation, and interpersonal skills
· Comfortable working independently and in a team environment
· A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
Job Type: Full-time
Pay: $43,700.00 - $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Experience level:
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person