Job Overview:
If you’ve ever wished to create content with beautiful & valuable merchandise, or work with a business with a long legacy and a loyal clientele, then we're excited to present a unique opportunity to join our luxury jewelry store's marketing department.
We’re looking to bring a Digital Marketing Manager to our team who can convey our brand to a wider audience in new and improved ways.
About Us:
Deeply rooted in family values and driven by a passion for excellence, we stand out as one of the largest family-owned jewelry stores in the region. Our extensive selection is as varied as it is exquisite, featuring everything from high-end designer and bridal jewelry to unique estate pieces, luxury watches, bespoke custom designs, sparkling diamonds & gemstones, and cultural 22-karat jewelry. We cater to a broad spectrum of tastes and budgets, ensuring every client who visits us finds their perfect piece, and leaves as a friend.
At our store, we're not just about selling jewelry; we're about helping people create lifelong memories and celebrate milestones. Our commitment to providing a welcoming, pressure-free environment has earned us an exceptional reputation, as reflected in our 5-star average rating on Google with over 1,375 reviews.
The Role:
As our Marketing Manager, you'll play a pivotal role in elevating our brand's online presence, with the primary goal of increasing brand awareness and driving in-store traffic. This position is ideal for a creative and strategic thinker who can work independently, taking initiative to lead our digital marketing efforts while occasionally collaborating with our staff for content support.
Core Responsibilities
- Develop and implement a comprehensive digital marketing strategy to enhance brand visibility and attract customers to our store.
- Manage content creation for all our digital platforms, including website updates, social media posts (Meta Business Suite, etc.), and email marketing campaigns.
- Utilize SEO best practices to improve our website's visibility and ranking.
- Design engaging graphics, social media videos, and product photography that reflect our brand's aesthetic and values.
- Design & Submit material for print magazine & newspaper ads
- Plan & direct in-store photoshoots
- Plan & co-host events
- Analyze digital marketing analytics to inform strategies and report on campaign performance.
- Collaborate with store associates for content creation, utilizing their expertise for educational content and hand models for product showcases.
- Stay updated on digital marketing trends and tools, continuously seeking innovative ways to engage our audience.
- Create engaging content for various marketing channels, including website, blog posts, social media platforms, and email newsletters
- Monitor and analyze website traffic and user behavior using analytics tools to optimize marketing campaigns
- Stay up-to-date with industry trends and best practices in digital marketing
- Manage relationships with external vendors and agencies
Qualifications
- 4+ years of experience in digital marketing, with a proven track record of success in content creation and brand promotion.
- Manage all aspects of digital marketing campaigns, including email marketing, social media marketing, and performance marketing
- Eye for graphic design and proficiency with the Adobe Creative Suite & Canva
- Proficiency in digital marketing platforms and tools, including Google Analytics, Facebook Ads Manager, Meta Business Suite, and Instagram.
- Strong creative skills with an eye for design and storytelling.
- Familiarity with SEO best practices and keyword research.
- Excellent copywriting skills with the ability to create compelling content
- Excellent communication and organizational skills, with the ability to manage multiple projects independently.
- A positive attitude and the ability to thrive in a congenial, drama-free work environment, aligning with our company culture and values
Starting pay rate determined by initial qualifications.
If you are interested and would like to learn more about this opportunity, then we would love to hear from you!
Job Type: Full-time
Pay: From $17.00 per hour
Expected hours: 30 – 40 per week
Benefits:
Schedule:
- Choose your own hours
- Weekends as needed
Education:
Experience:
- Social media management: 3 years (Required)
- Content creation: 3 years (Required)
- SEO: 3 years (Required)
- Adobe Creative Suite: 3 years (Required)
Ability to Commute:
- Charlotte, NC 28277 (Required)
Ability to Relocate:
- Charlotte, NC 28277: Relocate before starting work (Required)
Work Location: In person