Job Summary:
Legal Soft is actively seeking a YouTube Ads Specialist to enrich our Marketing team. The ideal candidate will have a comprehensive understanding of Google Ads Manager, specializing in YouTube advertising options, video marketing best practices, and the platform's unique audience demographics. This role is crucial in managing a monthly ad spend of $20,000, aiming to propel our video marketing strategies to effectively expand our viewer base on YouTube and generate leads.
Key Responsibilities:
Strategy & Planning:
- Develop and implement detailed paid advertising campaigns on YouTube, using Google Ads Manager for execution, monitoring, and optimization.
- Gain insights into YouTube's algorithm and viewer behaviors to design campaigns that effectively target desired audiences and achieve marketing objectives. Stay up-to-date of the latest YouTube trends, algorithm changes, and advertising features to ensure our strategy remains cutting-edge and effective.
Execution:
- Manage the setup and ongoing optimization of YouTube ad campaigns within Google Ads Manager, using formats such as TrueView in-stream ads, video discovery ads, non-skippable in-stream ads, and bumper ads.
- Collaborate with creative and content teams to produce video content that is optimized for YouTube’s platform, aligning with the latest best practices for video engagement. Execute rigorous A/B testing for ad creatives, targeting strategies, and bidding options to continually refine and improve campaign performance.
Analysis & Reporting:
- Utilize Google Ads and YouTube Analytics to monitor campaign performance, analyzing key metrics such as view rate, click-through rate, and conversion rate to make data-driven decisions.
- Produce and present detailed reports on campaign performance, offering insights, lessons learned, and clear recommendations for future campaign optimizations. Employ analytics to gain a deep understanding of audience behavior and preferences, tailoring campaigns for maximum impact and efficiency.
Collaboration:
- Ensure seamless integration of YouTube advertising efforts with broader digital marketing campaigns, working closely with marketing, sales, and product teams.
- Explore and implement collaborative opportunities with YouTube influencers and content creators to enhance brand visibility and authenticity. Share expertise and findings with the marketing team to cultivate a culture of innovation and continuous improvement in our approach to YouTube advertising.
Qualifications:
- 3+ years of experience in managing YouTube advertising campaigns through Google Ads Manager.
- In-depth knowledge of video marketing strategies and Google Ads’ suite of tools. Strong analytical capabilities, with a knack for interpreting data to drive strategic decisions.
Soft Skills:
- A creative mindset with the ability to conceptualize engaging video content.
- Exceptional communication skills for effective cross-team collaboration.
- The ability to adapt to the fast-paced evolution of digital and video marketing. Organizational skills with an eye for detail, capable of managing multiple projects and deadlines.
This position is an opportunity to leverage YouTube, one of the most powerful platforms for digital marketing, to achieve and surpass our marketing goals through strategic and innovative advertising campaigns.