National Pool Partners Inc. is hiring a Marketing Manager onsite in Tampa, Florida or Remote in Texas with Travel.
**Must reside in Tampa, Florida for onsite or reside in Central Texas for Remote with travel**
The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for NPP in order to attract potential customers and retain existing ones. Implement data-led strategies to reduce customer churn and to foster customer retention and loyalty and build connections with clients, leading to long-term, brand-defining business relationships.
We are passionate about becoming the best in class when it comes to offering service to our clients. Come join our team and be a part of our journey as we #elevatetheindustry!
Duties/Responsibilities:
- Develop and implement a comprehensive marketing strategy to drive customer acquisition, engagement, and retention.
- Lead retention initiatives across the customer journey — from strategy to execution of email, push, and SMS marketing campaigns, loyalty and subscription programs.
- Manage CRM campaigns end-to-end, including targeting, segmentation, set-up, development, testing, execution, reporting and optimization.
- Implement best practices and tactics across the website and CRM channels to grow and nurture the customer database.
- Launch multi-channel campaigns and writing content to increase our website rankings and engage in social.
- Create and own the annual marketing calendar to optimize the marketing budget.
- Create and execute digital marketing campaigns including email marketing, social media advertising, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising.
- Manage multiple local brands with separate websites and local Google profiles. Brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.
- Manage the brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.
- Travel to various regions to support branches, 10-25% travel; may include overnight stay.
- Performs other related duties as assigned.
Education, Licensure and Experience Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience (3+ years) in a marketing management role, preferably in consumer advocacy or a related field.
- WordPress and HubSpot experience is required.
- Proficient in digital marketing tools and analytics platforms.
Competencies/Skills:
- Strong leadership and team management skills.
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced, dynamic environment.
Compensation – Salary for this position: Starting salary will depend on experience. $65,000-$75,000/year with opportunity to earn a bonus for a potential total compensation package between $90,000-$100,000/year.
Benefits - We offer best in class benefits including free employee dental insurance, paid vacation, and 401k. We are growing so career development opportunities are available
Equal Employment Opportunity Employer
National Pool Partners, Inc. respects, embraces, and celebrates diversity in its employees. National Pool Partners does not discriminate on the basis of race, religion, gender, sexual orientation, gender identity, color, age, protected veteran status, national or ethnic origin, the presence of any sensory, mental, or physical disability, or any other status protected by applicable law. National Pool Partners believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.