We are seeking an experienced and results-driven Digital Marketer to join Ecoclear Products, a leading company in the sustainable consumer goods industry. As the Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, increase online visibility, and generate sales. Your expertise in PPC, SEO, Amazon, and the Retail Media + platform will play a key role in optimizing our digital campaigns and enhancing our online presence.
Responsibilities:
1. Develop and implement comprehensive digital marketing strategies to achieve company objectives.
2. Manage and optimize PPC campaigns across various platforms to drive qualified traffic and conversions.
3. Conduct keyword research, analyze website performance, and implement SEO strategies to improve organic search rankings and visibility.
4. Collaborate with the Amazon team to optimize product listings, drive sales, and enhance brand presence on the platform.
5. Utilize Retail Media + platform to create targeted advertising campaigns that effectively reach our desired audience.
6. Monitor and analyze marketing performance metrics, prepare reports, and provide actionable insights to drive continuous improvement.
7. Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing.
8. Monitor MAP (Minimum Advertised Price) compliance across online channels and take necessary actions to maintain consistent pricing.
9. Utilize AI tools and technologies to gain insights, automate processes, and enhance marketing efficiency.
10. Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital strategies with overall business objectives.
Qualifications:
1. Bachelor's degree in Marketing, Business Administration, or 2 years PPC experience.
2. Proven work experience as a Digital Marketing Manager or similar role.
3. Strong experience in PPC campaign management and optimization.
4. In-depth knowledge of SEO best practices and experience implementing successful SEO strategies.
5. Demonstrated experience working with Amazon Seller Central and leveraging the platform for sales and brand growth.
6. Familiarity with the Retail Media + platform and its capabilities for targeted advertising.
7. Proficiency in using analytics tools to monitor campaign performance and make data-driven decisions.
8. Experience with MAP monitoring and enforcement.
9. Knowledge of AI technologies and their application in digital marketing is a plus.
10. Excellent analytical, problem-solving, and communication skills.
If you are a highly motivated and results-oriented individual with a passion for digital marketing and sustainability, we would love to hear from you. Join our dynamic team at Ecoclear Products and contribute to our mission of creating a greener future.
To apply, please submit your resume, cover letter, and any relevant portfolio or campaign examples to chris@ecoclearproducts.com
Job Type: Full-time
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
Schedule:
Work Location: Remote