Our dynamic and forward-thinking companies include B2B, B2C and E-commerce. specializing We are dedicated to delivering top-quality products/services to our customers while continuously innovating our marketing strategies. We are looking for an experienced Marketing Manager to inspire and plan out strategy to lead our teams to continued growth. This position is currently being handled by the owners and the right candidate will work to take over the role working with key management across the companies. Annual Marketing plan and budget designed for each unique business - B2B, B2C and E-Commerce
- SEO - Guide the digital teams on quality content and imagery. Provide ongoing SEO optimization for keyword planning and organic growth. Report monthly the results of the past month and the planning for the month ahead.
- SEM - Monitor Google advertising to include revenue, spend, engagement and growth on a monthly basis. Report to the ownership and key management results of the previous month and the plan for the month ahead.
- Email Campaigns - Work with the digital teams on planning out the email campaigns. Provide analysis to improve open rate, conversion rate and grow the customer email base.
- Social Media - Work with the digital teams on increasing brand visibility, engagement and conversion rate.
- Affiliate Marketing - Work with affiliate channels to increase brand awareness and backlinks.
- Print Media - Work with design team as well as printing companies to put together brochures for in-person events for B2B and B2C companies. Once a year
- Direct Mail - Work with outside companies to put together direct mail campaigns for B2C company. Twice a year
Position Overview:
We are seeking a seasoned Marketing Manager to oversee our marketing efforts in both B2B, B2C and E-commerce. As the Marketing Manager, you will develop and implement comprehensive marketing strategies, lead our talented digital team, and increase revenue and brand awareness across multiple channels.
Key Responsibilities:
Budget Management: Develop and manage marketing budgets, ensuring cost-effective allocation of resources and maximizing ROI.
Develop and execute advanced marketing strategies for each of the unique companies to increase revenue and brand awareness.
Team Leadership: Manage and mentor digital marketing teams, providing guidance, setting clear objectives, and fostering a collaborative and innovative work environment.
Oversee all aspects of our marketing efforts, including website management, online advertising, email marketing, and conversion optimization.
Analytics and Performance Monitoring: Analyze marketing data and performance metrics to measure the effectiveness of campaigns, make data-driven decisions, and continuously optimize marketing strategies.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in marketing, with a strong knowledge of E-commerce, B2C and B2B.
Exceptional leadership and team management skills.
5 years experience with SEO/SEM strategy and multi-channel marketing
Google Certification in Adwords and Analytics
Knowledge of Wordpress and Shopify
Understanding of Constant Contact and Klaviyo
Strong analytical and strategic thinking abilities.
Excellent communication and interpersonal skills.
Ability to adapt in rapidly changing marketing trends and technologies.
If you are a visionary marketing leader with a track record of successfully managing teams in e-commerce and real-world advertising and are ready to take on a new challenge with a dynamic company, we invite you to apply. Please submit your resume and a cover letter outlining your relevant experience and explaining why you are the ideal candidate for this position.
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Email marketing: 3 years (Preferred)
Ability to Relocate:
- Washington, DC: Relocate before starting work (Required)
Work Location: In person