Reports to Manager, Marketing Operations
ORGANIZATIONAL OVERVIEW
As a center for Jewish philanthropy, the Jewish Community Federation and Endowment Fund (the Federation) mobilizes assets to support the most pressing issues of our time, while building and sustaining thriving Jewish communities in the Bay Area, Israel and beyond for generations to come. We inspire personal and collaborative philanthropy, and facilitate grantmaking, impact lending, and advocacy to make the world a better place.
With our work guided by Jewish values, the Federation operates as a community foundation, partnering with individuals and families to implement their charitable visions as well as to connect and strengthen the Jewish non-profit sector. In 2022, the Federation granted and loaned more than $245 million, making it the single largest funder of Jewish causes in the state of California.
The Federation is seeking a highly motivated and qualified individual with a variety of skill sets who wants to join a team working to build a new model of 21st century and next generation Federation engagement.
ROLE SUMMARY
We are looking for a motivated and talented Senior Digital Marketing Specialist, Marketo expert, to join our team. In this role, you will be responsible for developing, executing, and monitoring our marketing campaigns on Marketo and other marketing platforms. With expertise in marketing automation, you will have the opportunity to work with our dedicated team of marketing professionals to improve our processes, ensure that our campaigns are successful, and our goals are met.
ESSENTIAL FUNCTIONS
- Marketo administration - manage the design, production, scheduling, distribution, and reporting and analysis of digital marketing campaigns.
- Advise/develop strategies and implement marketing automation best practices.
- Implements all email campaigns using Marketo including HTML code, copy, appropriate tracking, testing, maintaining all appropriate documentation, and all other portions to prepare an email for deployment.
- Update request tickets with date sent, web version, PDF of email within 24 hours of sending.
- Update request tickets with final statistics after at least three business days and close ticket
- Maintain ongoing report on marketing email campaign performance.
- Create Marketo templates and snippets.
- Assist with Marketo program implementations and ongoing platform optimizations.
- Email programs
- Engagement (nurture) programs
- Other programs (i.e., A/B Testing) as needed
- UTM management and tracking.
- Other marketing platform responsibilities including:
- Social media platform management. Work closely with Marketing Managers to manage the scheduling, posting, reporting and analysis of digital marketing campaigns across social platforms. Hootsuite experience a plus
- Assist with website maintenance and updates.
- Keep archives of weekly activities up to date.
- Other marketing tasks as assigned:
- Ad hoc reporting based on requests from various teams.
- Knowledge Management:
Content reorganization
Content archival to meet data retention requirements.
QUALIFICATIONS, KNOWLEDGE, SKILLS
- Strong understanding of marketing automation best practices and a track record of success in a similar role
- Expertise in Salesforce (or similar CRMs) Integration with Marketo
- Experience with HTML and CSS, and JavaScript
- Attention to detail and ability to plan work projects based on given priorities.
- Strong understanding of Microsoft Office, including Excel (pivot tables and charts), PowerPoint (charts), Word, Teams (file management and sharing) and Sharepoint 365
EDUCATION AND EXPERIENCE
- Bachelor’s degree and 4-6 years email and digital marketing experience.
- 4-6+ years of experience as a Marketo Administrator or similar role, Marketo certification preferred
- Experience using email marketing platforms or marketing automation tools is required. Understands core concepts behind email marketing and experience working with a graphical email editor or coding editor.
EMPLOYMENT PRACTICES
The Federation views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a company culture where everyone can thrive. We strive to create a community that draws upon the widest possible talent pool to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values. The Jewish Community Federation and Endowment Fund is an equal opportunity employer.