Drive double digit growth by successfully developing and implementing outstanding marketing that aligns with organization goals.
Reinforce relevance and indispensability to our current and prospective Members to increase retention rates to meet our organization goals by enhancing our
Drive an operating model for the team that significantly improves the efficiency of the marketing organization and its interactions with all business unit leaders at the company to decrease non-salary expenses.
Optimize the quantity and quality of leads generated to increase acquisition and sponsorship revenue to support the increase of new sales and sponsorship sales.
Increase Member engagement to grow retention and upsell/cross-sell revenue to support revenue goals.
Create opportunities and new capabilities that result in a competitive advantage.
Conduct annual market and competitive research to remain current on industry and competitor activities to inform product and brand positioning.
Drive innovation including new products and audience expansion from concept, market testing, development, and go-to-marketing launch and promotional plans to successfully drive new sales as outlined in our strategic plan