PRx Performance is a leader in the design, development, manufacturing, and distribution of a broad range of fitness equipment with a strong reputation of quality and customer service. We are seeking an independent, organized, detailed, and energetic person to join our talented and customer-focused team as our Full-Time PRx Performance Digital Marketing Manager. This position is based at our office in Fargo, North Dakota.
Position Summary:
The PRx Performance Digital Marketing Manager both oversees and helps develop, execute, and monitor marketing programs for all brands across a variety of channels. Overall work includes researching the market, analyzing trends, and working with Brand Managers and Data Analysts to create a marketing strategy to reach and convert the respective target markets. As the Marketing Manager, knowing how to organize and interpret data is key.
Duties and Responsibilities:
● Lead a team of marketing and creative professionals (designers, videographer, social content creators, web dev, SEO)
● Identify hiring needs and coach existing team
● Forecast and manage marketing budget
● Drive and maintain marketing calendar
● Work with analyst to track the success of creative tests, changes, and marketing campaigns
● Work with Web Dev and Analyst to ensure a seamless customer experience and an optimized conversion rate
● Report out campaign and analytics results regularly
● Oversee website maintenance
● Perform market research as needed
● Develop go-to market strategies for new lines and products
● Act as liaison between PRx Marketing team and ad agency
● Work with Brand Managers to plan promotions and maintain product categories and navigation
● Work closely with web developer and analytics team to ensure a seamless customer experience and an optimized conversion rate
● Other projects and duties as necessary
Experience, Skills, and Qualifications:
● Bachelor’s Degree in Marketing or equivalent
● 5+ years marketing experience, preferably ecommerce
● Proven success managing a team
● Familiarity with ecommerce marketing strategies, affiliate programs, SEO, SEM, analytics, UX, recruitment, and training.
● Excellent written and verbal communication skills
● Ability to think creatively and innovatively
● Strong analytical skills, business savvy, and ability to multitask
● In-depth understanding of the company’s current products and future concepts
● Budget management proficiency
● Professional judgmentand discretion
● Wide degree of flexibility is required
● Passion for fitness and enjoy working out
Salary dependent on experience.
PRx Performance, LLC partnered with PRO Resources are Equal Opportunity Employers.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Relocation assistance
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Fargo, ND 58102: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Education:
- High school or equivalent (Required)
Experience:
- E-commerce: 1 year (Preferred)
- Marketing: 5 years (Preferred)
Work Location: In person