ABOUT US

Wags & Walks is a 501c3 nonprofit dog rescue based in Los Angeles. We are a community of dog lovers working to promote shelter dogs as the best dogs in the world through advocacy of our unique family-friendly foster and adoption programs.

SUMMARY

The Social Media Specialist is a role designed for a creative storyteller who is passionate about saving dogs in need. Your duties will include content creation and social media management based on a calendar determined by the Marketing and Communications team. The ideal candidate will have excellent communication skills, strong writing and storytelling skills, and the ability to work collaboratively in a fast-paced environment. We’re looking for a versatile and flexible team member that is open to being at the center during intake, pop in to off site events, and support in other gaps (including the front desk) as needed.

DUTIES & RESPONSIBILITIES

Maintain a thorough understanding of Wags & Walks brand and storytelling guidelines
Join all relevant meetings and calls for social media needs
Manage and maintain a yearly content calendar, helping to generate new ideas

Create compelling and engaging content for social media channels
Schedule posts for Instagram/Facebook/TikTok
Ensure the team meets deadlines to post as planned
Maintain the Social Media Schedule, Content Tracker, and Digital Assets
Help ensure photo and video content from fosters is up-to-date and accurate, questionnaires are filled out, and bios are completed in a timely manner
Maintain our digital content archive
Help ensure photo playdates are coordinated as needed to obtain the content necessary for promotion
Craft captions for all social media posts
Oversee the Facebook account with the goal of building engagement on that account
Oversee the Tiktok account with the goal of increasing our posts, building engagement, and increasing our following on that platform
Create Storytelling Reels/TikToks for promotion (e.g., medical, fundraising campaigns, harder-to-adopt dogs)
Create other content for social media that aligns with the overall storytelling strategies of the organization
Be on site for crucial content gathering events including intakes as well as certain meet and greets + medical check ins
Travel to any relevant events to ensure the proper content is gathered
Work with team members to build out a more consistent culture of storytelling and content gathering throughout the organization
Get trained on front desk duties to support during call outs and paid time off requests

ABOUT YOU

Must be a dog lover!
You’ve got a friendly demeanor and positive attitude
You enjoy working in a fast paced and dynamic environment
You are creative and full of ideas whether brainstorming or capturing social media content and can whip out unique, engaging content with ease.
You know the power of storytelling and understand precisely how to embrace a brand voice and leverage social media to engage an audience.
You are organized and keep things in place, so it’s easily accessible and managed. You are efficient and manage your time like a pro, keeping yourself on schedule so you never miss a deadline and double-checking to verify nothing falls through the cracks.
If something needs to be done, you hop in to get the job done or have a solution or recommendation on how to execute. You take initiative.
You are detail-oriented.
You are curious. If you don’t know how to do something, you will do your best to figure it out. You love learning new things, whether social media-related or a new skill. You’re also not afraid to seek out support when needed.
You’re collaborative, easy to work with and shine in a supportive work environment. You enjoy working with people who do their best to do whatever it takes to accomplish the shared mission of the organization.
You’re quick on your feet and able to adapt to new environments and shifting priorities, maintaining a positive attitude.
You recognize that Social Media doesn’t sleep and find clever ways to engage our audience at peak hours.

SKILLS & QUALIFICATIONS

Bachelor’s Degree
Experience in Social Media content creation for brand or organization preferred
1-2 years of experience working with photo and editing tools
Well-versed in all social media platforms (especially Instagram and TikTok), with an understanding of the user algorithms of each)
Fluent in Social Media reporting and scheduling platforms
Exceptional interpersonal and communication skills
Organized, professional, team-oriented, and highly motivated self-starter
Must have a current and valid Driver’s License.

SCHEDULE

This is a part time position, roughly 25 hours per week, with an opportunity to grow it into a larger position. The ideal candidate has a fairly flexible schedule as event and on site needs can vary. Weekend requirements will not be consistent but it will be part of the role.

Job Type: Part-time

Pay: $19.00 - $21.00 per hour

Expected hours: 20 – 28 per week

Benefits:

Flexible schedule

Schedule:

4 hour shift
8 hour shift
Weekends as needed

Work Location: In person

Wags and Walks

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Social Media Specialist