POSITION SUMMARY

We are looking for a well-rounded Senior Director, Product Marketing with an extensive background in the Human Resources tech space. This role will be a critical and strategic leader in driving Velocity Global's expansion into existing and net-new markets. Specific focus will be placed on driving our go-to-market for our solutions through cross-functional alignment while managing P&L, pricing, packaging, roadmap alignment, and marketing programs. You will also be responsible for ensuring that the voice of the customer is consistently represented in all marketing and sales enablement content whilst overseeing alignment against and conversions at every stage of the buyer journey.

RESPONSIBILITIES

Drive measurable and predictable Go-to-Market by partnering with Demand Generation, Sales, and Customer Success teams to deliver predictable customer adoption and retention strategy
Own messaging and positioning and readily optimize while leveraging market intel, direct customer insights, and Sales and Customer Success feedback
Own P&L and define pricing and packaging strategy in partnership with Finance and Sales teams
Define the buyer journey and continuously optimize processes and content creation for high-yielding sales conversion
Support the customer journey in partnership with the Product and Services teams
Partner with Sales to develop comprehensive sales plays that successfully land and expand pipeline and opportunity creation
Support Sales Enablement strategy with content and messaging that accelerates deal cycles and empowers reps to contextualize value to customers easily
Partner with the Demand Generation team to build high-yielding marketing programs directly contributing to revenue targets
Define and continuously optimize a robust full-funnel content marketing strategy in partnership with the Content and Web teams
Partner with key Marketing stakeholders to surface the voice of the customer through all thought leadership content and initiatives
Contribute to and help influence product roadmap development and testing
Partner with the Demand Generation team to drive full-funnel marketing campaigns that consider top-down and bottom-up approaches for land and expand adoption
Be the voice of the customer and become the subject matter expert in your solution area

QUALIFICATIONS

10+ years in a Product Marketing function focused on building subject matter expertise and internal product advocacy
Bachelor's degree or equivalent work experience required; MBA preferred
3+ years of managerial experience
Experience in a HR tech company is required
Proven success at collaborating with cross-functional teams and influencing business outcomes
oversight of corporate digital properties (strategy, execution, resources), SEM, CRM, affiliate, marketplaces, display, retargeting, and funnel optimization
Deep understanding and operating experience in UX/UI design, CMS technology stack, online, communities, and search/performance marketing. Data and metrics-driven, with deep analytical skills that deliver insights,
Stellar written and verbal communication skills and a proven track record of partnering with Content teams
Ability to handle large and complex projects at scale while managing cross-functional team performance
Experience conducting user research, including qualitative interviews and developing and fielding quantitative surveys
Strategic and business thinker who is revenue focused and driven to implement quick solutions, test their success, and adjust accordingly
Comfortable in a fast-paced, highly collaborative environment Positive attitude with a high level of emotional intelligence
-thrives in facilitating outcomes across multiple, cross-department stakeholders

GO FARTHER WITH VELOCITY

At Velocity Global, we're building a dream team made up of the world's best talent. We're looking for people like you to join us as we make opportunity borderless for people everywhere.

ABOUT VELOCITY GLOBAL

At Velocity Global, our values represent who we are and the company we want to be. We harness the power of our values to bring our unique talents together in pursuit of our common goals. In partnership with our customers and ourselves, we are better together, and together, we win.

We are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.

Please refer to our present benefits offering here.

Velocity Global

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Senior Director, Product Marketing