About Us:

TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.

Location:

We have offices in New York, Los Angeles, Milwaukee, London, and Gurgaon. We welcome you to work in any of our offices, but you also have the opportunity to work from home.

About the role:

We are seeking a dynamic and experienced Product Manager to join our team and lead the development and management of partner feeds, enabling us to expand our content offerings and drive strategic partnerships.

About you:

As a Product Manager focusing on partner feeds, you will be responsible for defining the vision, strategy, and roadmap for our partner feed products, collaborating with internal teams and external partners to deliver high-quality content offerings and drive business growth. You will leverage your expertise in content syndication, partnership management, and product management to optimize feeds, enhance user experiences, and maximize revenue opportunities.

Key Responsibilities:

Define the product vision, strategy, and roadmap for partnerships & feeds, aligning with company goals and objectives
Evaluate integrations for new partnerships for content syndication and distribution
Gather and prioritize requirements from stakeholders, internal teams, and partners, translating them into clear product specifications and user stories
Collaborate with engineering, design, and quality assurance teams to develop and launch partner feed products, ensuring technical feasibility and adherence to quality standards
Monitor and analyze feed performance metrics, identify areas for optimization, and drive continuous improvement initiatives to enhance content relevance, engagement, and monetization
Stay abreast of industry trends, market developments, and emerging technologies related to content distribution and partnership management, incorporating insights into product strategies and initiatives
Communicate regularly with stakeholders, including senior management, cross-functional teams, and external partners, providing updates on product initiatives, soliciting feedback, and addressing concerns
Champion a culture of innovation, collaboration, and excellence within the product management team, fostering a dynamic and inclusive work environment
Ensure proper documentation is maintained related to areas of ownership

Qualifications:

Bachelor's degree in business, marketing, engineering, or a related field
3 years+ of experience in product management, with a focus on feeds, content syndication, or partnership management
Knowledge of project management tools such as JIRA, Trello, Asana, or others
Experience working with engineering teams using Agile / Scrum software development & other common engineering best practices
Proven track record of successfully developing and launching feed products, driving revenue growth, and building strategic partnerships
Strong analytical skills, with the ability to gather and interpret data, identify insights, and make data-driven decisions - Experience with analytics tools like Adobe or Google Analytics and various partners dashboards (MSN, AppleNews, etc.)
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners - Ability to distill business requirements into user stories, acceptance criteria and wireframes
Strategic thinker with a customer-centric mindset, able to anticipate market trends, identify opportunities, and develop innovative solutions
Technical proficiency, with a solid understanding of content management systems (WordPress specifically), syndication platforms, and digital publishing technologies
Strong understanding of APIs and technical documentation, with the ability to effectively communicate technical requirements to engineering teams and external partners
Working knowledge of digital product lifecycle including ideation, design, build, enhance, maintenance and sunset
Proven leadership abilities, with experience leading cross-functional teams and driving results in a fast-paced, dynamic environment

About this team:

Our team optimizes and grows tasteofhome.com, familyhandyman.com, rd.com, thehealthy.com and birdsandblooms.com. We use creative ways to develop innovative solutions for our digital products driving benefit to the overall brand, business, and our enthusiastic users. Your influence will not only have a major impact on this team, but collectively, your work will be used and adored by millions worldwide.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Product Manager, Partnerships & Feeds