Marketing Specialist

You're passionate, purpose-driven, and you envision a community of healthy and productive individuals. You care about improving lives by providing clinically excellent and accessible behavioral health services.

Join us on our mission and come be a part of our positive company culture filled with diverse talent, clinical excellence, and dedication to supporting the needs of our communities.

Salary and Benefits

$45,000 - $50,000 annually based on experience
Licensure reimbursement
Career advancement opportunities
Professional development and paid CEUs
Growth opportunities
Additional compensation for advanced licensure
Health, dental, and vision insurance
Long-term disability
401k retirement options with company match as of day one
Generous paid leave options
11 paid holidays (full-time only)
Flexible or work-from-home options (depending upon position)
Casual Friday-Sunday dress code

This position is full-time, benefits eligible

Primary Responsibilities

Develops, implements, and tracks marketing programs such as email, social media, or digital campaigns, and events.
Writes, proofreads, and edits creative and technical content across different channels.
Develops and implements marketing plans and strategies that resonate with TCN's target markets.
Researches and analyzes industry trends and reviews the efficacy of current marketing campaigns and strategies.
Builds TCN brand awareness to increase recruitment and retention objectives, value, profitability, and client base.
Creates and/or seeks opportunities to participate in suicide prevention initiatives as a part of TCN's participation in the 988 National Suicide Lifeline.
Analyses existing website traffic, internet activity, social media engagement, email engagement, etc.
Manages or assists with coordination of internal and external events, such as school supply drive, coat drive, employee engagement activities, recruitment events, etc.
Oversees the implementation of online marketing plans; complies and measures data to see the effectiveness of these plans.
Gathers, tracks, and reports all press releases, marketing and advertising activities, target demographic outreach, etc. to support all Prevention-related requirements.
Coordinates, collaborates, and participates in community outreach and networking with potential or current partners of TCN.
Travels to other TCN locations and within the community, connecting with internal and external stakeholders.
Connects with community partners or the media/news outlets, as requested or required.
Creates and maintains marketing collateral and reviews divisional collateral, as requested or required.

MINIMUM QUALIFICATIONS:

Education: Bachelor's degree in marketing, communications, public relations or related field required
Experience: 2-3 years of total experience required, including (digital and traditional), public relations, preferably in a non-profit environment; content creation experience required; demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or advertising campaigns. Preferably has experience in advocacy at the legislative level, monitoring legislative bills.
Certified Prevention Specialist, to be fully covered by TCN.
Other:

o Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams), Adobe Creative Suite, and CRM and CMS software.

o Working knowledge of HTML.

o Ability to work in a fast-paced, highly evolving environment.

o Multi-tasking and time-management skills, with the ability to prioritize tasks.

o A true creative or visionary.

TCN Behavioral Health Services

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Marketing Specialist