Position Overview:

If you love process, project management, tech tools (like Google Analytics, Notion and Airtable) AND love marketing, this role is for you! This role spans both marketing and marketing operations --- ensuring seamless customer experience and ensuring our entire team runs seamlessly, while delivering to clients.

THE REAL STORY:

Swivel was founded 4 years ago. We doubled the first 2 years, and now we’re steady growth. This role is meant to fill a technical, analytical, organized, operational need. We have a writer on the team, so no need to be able to write (and he didn’t write this, the Founder is writing this, and she doesn’t love writing!!). We have designers and developers, as well. And we have a Lead Gen focused-role that is focused on paid media at the top of the funnel. This position is more focused on operations and support in general. If you love to learn, you’re a hustler, and you LOVE marketing, you’d love us.

RESPONSIBILITIES:

Technical Lead Gen Operations

Technical - ensure accuracy and efficiency with automation
List Management
Manage lists and segments, data integrity across fields and field types
Upload lists to automation platforms
Buyer Experience / Lead Capture Process
Own full lead capture process from form to experience to thank you page
Manage media assets
Manage automation notifications & auto-responder workflows
Manage campaign tracking to report on source of leads
Google Analytics Real-Time Accuracy & Quality Checking
Own set up and full integration of Google Analytics, Google Tag Manager, and Google Search Console
Manage Google Analytics goals, channel settings, filters, segments, etc.
Data Integrity
Ensure data integrity according to Swivel standards
Own Zapier set up and consistent management of day-to-day zaps and integrations
Manage automation data integrity workflows
Lead to Opportunity Process
Manage lead to opportunity process accurately and thoroughly with max efficiency

Paid Media Performance & Management

Complete set up of paid media across all channels to best practices to maximize performance, with complete quality checking, tracking and testing
Ensure Paid Media is set up accurately across Facebook, Google, LinkedIn, YouTube, Instagram advertising for each client
Manage creating custom conversions across all channels
Manage tracking UTM strategy across all channels
Recommend weekly optimizations to targeting, channels, tactics, and assets

Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Experience in project management - wildly organized
- Experience with Notion, Airtable, Clickup type of tools
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with budgeting processes and ability to manage marketing expenses effectively.
- Knowledge of HTML5 and experience with Google Analytics or other analytics tools.
- Understanding of advertising platforms such as Google Ads or Facebook Ads.

This is an exciting opportunity for a motivated Marketing Specialist to join our team. We offer competitive compensation and benefits packages, as well as opportunities for professional growth. If you are passionate about digital marketing and have the skills required for this role, we would love to hear from you. Apply now!

Perks

Quarterly bonuses
Highly rated Healthcare, Medical, Vision, and Dental benefits
Company matched 401k
Enjoy a flexible schedule with the option to work 80% remote
Union Hall (Cincinnati, Ohio) membership with free downtown parking
Weekly team lunches
Monthly team events like bowling, ax throwing, & more :)
Team events to give back to the community (i.e. Adopt a Class)
Be an integral part of a growing, small Cincinnati agency with a unique value proposition
Work alongside smart, talented people who will push you and help you grow
Build experience working with a wide range of business & industries
Learn a valuable breadth of skills that span across the entire revenue cycle
Encouraged to participate in ongoing professional development opportunities in American Marketing Association and other associations/events

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Retirement plan
Vision insurance

Schedule:

Monday to Friday

Experience:

Project management: 1 year (Required)

Work Location: Hybrid remote in Cincinnati, OH 45202

Swivel

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