Digital Marketing Manager

Super Bright LEDs is seeking a motivated Digital Marketing Manager who can both lead a team of digital marketing professionals and balance the technical marketing of our product line with email, SMS, affiliate and PPC ad campaigns. This position requires management experience, and experience with platforms such as Google Ads to manage paid campaigns creatively and effectively.

This is a full-time, in-house position located in Earth City, MO working Monday-Friday. Local candidates to the St. Louis area (Missouri and Illinois) only please.

Responsibilities:

Lead the Digital Marketing team to meet expectations for quality, productivity, and goal accomplishment
Responsible for the analysis, evaluation, and optimization of paid campaigns
Identify opportunities through existing and new marketing channels
Research and conduct competitor analysis
Conduct market research and customer analysis to determine which channels are most effective at targeting different demographics and verticals
Research new technologies, techniques, and industry trends related to paid advertising and outreach
Communicate recommendations for improvements and successes with supporting reports and relevant data
Stay current in marketing trends and news e.g., Google updates and changes in algorithms and notify teams

Qualifications:

Management experience required-excellent leadership and interpersonal skills with the ability to collaborate, persuade, communicate, and motivate others
Demonstratable success in generating strong ROI in paid media (ads) across search and social including, but not limited to, Google, Bing, Facebook, Pinterest, Snap Chat, YouTube, and TikTok. Programmatic advertising experience a big plus
Deep knowledge and experience of analytics (Google Analytics 4 and Mixpanel a plus)
Experience and understanding of social media marketing and other organic content campaigns
Demonstratable success in email marketing strategy, campaign execution, and reporting
Working knowledge of Affiliate Marketing (creating and building a network a strong plus)
Demonstratable success in SEO content planning, performance reporting, and optimization
SEO, SEM, PPC ad campaign creation and management
Strong understanding of web analytics tools and Google Suite (Google Analytics, Tag Manager, Search Console, etc.)
Experience working on an eCommerce website
Marketplace experience (Amazon, Walmart) is a plus
Google Certifications is a plus
Google Shopping/Merchant Center knowledge is a plus
Proficient with spreadsheets and presentation builders

Benefits:

Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
Paid Time Off, Holidays, Jury Duty, and Bereavement
Annual pay raise and annual bonus based on performance
401(k) retirement plan with 6% company match
Work schedule flexibility
Casual work environment

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

Schedule:

8 hour shift
Day shift
Monday to Friday

Application Question(s):

What is your desired salary or salary range?

Experience:

E-commerce: 2 years (Required)
Digital marketing: 4 years (Required)
Management: 3 years (Required)

Ability to Commute:

Earth City, MO 63045 (Required)

Ability to Relocate:

Earth City, MO 63045: Relocate before starting work (Required)

Work Location: In person

Super Bright LEDs, Inc.

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Digital Marketing Manager