Since 1986, SKS Bottle & Packaging Inc. has provided packaging solutions for small startups and large companies across multiple industries. Our glass, metal, and plastic containers are used for cosmetics, beverages, automotive supplies, essential oils, and lotions, along with many other products you see or use daily. We work with businesses to build their brand and bridge the gap between our customers and our manufacturing partners.

Opportunity:

Digital Marketing Coordinator

The Digital Marketing Coordinator will take on a broad range of responsibilities, overseeing various marketing initiatives under the guidance of the Ecommerce Manager. This includes monitoring industry trends, analyzing website performance using analytics programs, and providing strategic recommendations to enhance sales and maintain competitiveness. The successful candidate will actively manage SKS social media accounts, conduct outreach for backlinks, create engaging promotions and newsletters, optimize web pages for SEO, design and execute marketing emails and SMS campaigns, and collaborate on paid search accounts. Additionally, they will be involved in training and managing interns and other staff members within the Ecommerce/Marketing department.

Key Responsibilities:

Social Media Management: Develop and implement social media strategies to increase brand visibility and engagement. Create compelling content for various social media platforms. Monitor social media trends and engage with the online community.
Email Marketing: Plan and execute email marketing campaigns to nurture leads and drive customer retention. Develop targeted and personalized email content. Schedule and optimize email campaigns for maximum impact.
Website Content Creation: Generate engaging and SEO-friendly content for the company website. Collaborate with the design team to create visually appealing web pages. Ensure website content is up-to-date and aligned with marketing goals.
Copywriting: Craft persuasive and compelling copy for promotional materials, product descriptions, and marketing collateral. Maintain a consistent brand voice across all communication channels.
SEO Optimization: Conduct keyword research and implement on-page and off-page SEO strategies. Monitor website performance and make data-driven recommendations for improvement.
Paid Search Accounts: Manage Google and Microsoft Ads paid search accounts, making changes based on recommendations, monitoring and editing campaigns for optimal performance, and reporting on results.
Link Building and Outreach: Oversee link request and blogger programs, actively working to increase SKS' count of quality backlinks.
Monthly Reporting: Attend ECommerce meetings monthly, providing comprehensive reports on marketing statistics and current projects.
Graphic Design and Content Creation: Design graphics, animations, and videos for marketing emails, social media, and web pages.

QUALIFICATIONS & SKILLS:

● 2 yr. or 4yr. College Degree or 2-3 years of business experience

● Attention to detail and high level of accuracy

● Computer and accounting software proficiency

● Time management

● Analytical, problem solving and high decision-making aptitude

Job Type: Full-time

Pay: $24.00 - $26.50 per hour

Expected hours: 40 per week

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Day shift
Monday to Friday
No weekends

Ability to Relocate:

Saratoga Springs, NY 12866: Relocate before starting work (Required)

Work Location: Hybrid remote in Saratoga Springs, NY 12866

SKS Bottle & Packaging Inc.

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Digital Marketing Coordinator