Job Description: Regional Marketing Manager – Mid-Atlantic Region

What Makes This Opportunity Great?

The Regional Marketing Manager (RMM) at Sila Services is a pivotal growth role in the success of our organization, allowing you as a proven, high-impact marketer to own the marketing strategy and execution for the Mid-Atlantic region companies of the Sila Services organization. You’ll work across the designated region to continually improve marketing performance, optimize efficiency across all marketing channels, and leverage analytics to drive growth for one of the nation's premier and fastest-growing HVAC, Plumbing and Electrical operating platforms.

You will directly contribute to the growth of a designated portfolio of companies by developing and executing impactful marketing campaigns that build awareness, consideration, preference and advocacy for our products and services. You’ll collaborate with the marketing team and primarily serve the General Managers and the Regional VP in their path to achieving revenue goals by driving quality leads and conversions through the creation and implementation of effective marketing plans.

As the RMM, you will own the budget planning, execution, and analysis of effectiveness across multiple channels. You will have a key role in developing and setting our overall strategy, both around demand-based opportunities to acquire and retain customers, and how insights shape future strategy across the various brands – quickly pulling back on less effective campaigns and doubling down on opportunities that deliver. You will be a hands-on executer of the work required to develop strategies, build consensus, and create initiatives that deliver measurable results, partnering with general managers, operations leaders, and other members of the marketing team.

This is an ideal role if you thrive on creativity and complexity to deliver wins in a fast-paced environment. As a high growth, private equity-backed platform company in rapid acquisition mode, Sila Services has an opportunity for an A-player that can drive well-executed marketing campaigns and lead generation initiatives to deliver winning strategies at an accelerating pace. You’ll be fully empowered to determine how to make us better, and then execute on that vision, while having some fun and celebrating the results you deliver in this pivotal role.

This position is based in King of Prussia, PA and supports our Mid-Atlantic region companies.

Essential Duties: The duties below provide an overview for the Regional Marketing Manager position and do not include all tasks or initiatives (you’ll have opportunity to deliver more and use innovative approaches). There may be other duties given to the Regional Marketing Manager by his/her supervisor to effectively support the marketing department in its mission. This position will include occasional travel to designated companies within the region.

Leads in the development and execution of marketing strategies and initiatives that support achievement of each individual company’s financial performance goals by implementing measurable action plans for marketing, advertising, and customer communications within established budget targets.
Develops and executes multi-channel campaigns across the prospect and existing customer lifecycle, ensuring the alignment of communications and messaging.
Partners with General Managers and the Regional VP to understand the construct of their performance goals to implement appropriate marketing and advertising solutions, including the use of traditional and digital advertising; affiliate marketing, website, SEO/SEM, social media, print, radio, TV, outdoor, email marketing, and other tactics.
Works with marketing team and agency partners to ensure targeted and relevant online content for company websites, social media platforms and advertising channels, including offers, copy, imagery, video, etc. that effectively drive specific objectives – including testing and evolving lead nurturing tactics and channels.
Monitors and reports on multi-channel marketing and advertising (weekly, monthly, and quarterly) results and adjustment as necessary based on performance or changing needs of the business.
Provides additional marketing support to under-performing companies by analyzing the current lead conversion performance, troubleshooting, and identifying factors contributing to the performance. Aligns with General Manager to develop and implement course correcting measures to include outbound calling, digital marketing, advertising, offers/pricing, and promotional campaigns – and following up to evaluate results and make any further changes.
Monitors markets for customer insights, consumer trends, market analysis and marketing best practices to recommend changes and response strategies to offset shifting dynamics and provides feedback and recommendations to General Manager and Regional VP to maximize revenue generation and retention.
Collaborates and shares best practices with marketing team, supports corporate initiatives beyond the region, and is a brand excellence advocate within the Sila Services family of companies.
As the department grows, assists in onboarding and development of new team members.

Required Skills and Experience:

Minimum 5 years of experience developing and executing complex marketing programs that exceed expectations and deliver measurable performance to revenue goals, HVAC, or in-home services a plus.
Digital and traditional marketing experience with ability to develop effective branding, lead generation, and customer engagement strategies that are clearly aligned with achievement of company goals.
Superior analytical and communication skills including ability to effectively analyze marketing effectiveness, communicate to a variety of audiences, summarize reporting, and make solid data-driven recommendations to optimize marketing performance.
Strong project management, time management, multitasking, and decision-making skills that thrive in a fast-paced environment of shifting deadlines.
Creative and innovative, must be able to set and maintain high standards while maintaining a bias to action and innovation.
Proactive, takes initiative, works independently, strong listening skills and can receive and provide critical feedback.
Ability to travel within assigned region to company locations 10% of the time.
Proficient with MS Office Suite, CRM tools, marketing automation, creative software (Adobe Suite, InDesign, etc.), ServiceTitan a plus.
BA/BS Degree in Marketing, Business, Communications, or equivalent field.

Job Type: Full-time

Salary: From $80,000.00 - $90,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

Schedule:

Monday to Friday, 40 hours

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Tuition reimbursement
Vision insurance

Schedule:

Monday to Friday

Ability to Relocate:

King of Prussia, PA 19406: Relocate before starting work (Required)

Work Location: In person

Sila Heating and Air Conditioning

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Regional Marketing Manager