Salt Rank is looking for a Paid Media Specialist. This person will be our ad expert that will entirely run, maintain and manage Google Ads, Bing Ads, and Facebook Ads for our clients. This includes display ad design, ad setup, A/B testing, and delivering on ad performance across these platforms. The Paid Media Specialist needs to thrive off of data and constantly conduct ongoing professional research and education to stay up-to-date on industry trends. The Paid Media Specialist will be expected to create compelling ads, monitor and record data for all social media ads, and constantly improve those ads to continually drive results.

Additionally, this person will oversee and be the contact and client success manager for our Google Ad, Bing Ad, and Facebook Ad campaigns. They will need to work with the client to ensure ads are in line with their goals and strategies, ensuring delivery of qualified leads. They will work with the client's Account Manager to deliver successful ads that generate clicks and conversions each month. We work primarily with the Senior Care industry, so any understanding of this market or the healthcare market would be important.

Lastly, they will be working directly with our Geofencing team to create display ads and ensure that our Geofencing team is delivering results (no direct campaign management needed).

Salt Rank has grown steadily over the last few years, which has escalated rapidly in past 2 years. Our small team is now servicing nearly 200 active clients nationwide in many areas of marketing. Our growth has made it so that every team member has to be ready to take on and manage a full workload, but also ready to assist in other areas when needed. We are looking for long-term members of our team that are seeking to be a part of our journey.

We believe strongly in every team member taking ownership of their role. We’re looking for self-starters who understand their value and are good at getting work done and helping wherever they can. But, at the same time, we respect our team and allow them to work how they want and where they want. Most importantly, we don’t have a culture of overworking. We’re a startup, but we don’t buy in to the mentality that you have to work day and night to be successful. A healthy balance is very important.

That being said, this is a very exciting time to join our team and help build on our success! We’re looking forward to a very bright future and need some help to continue delivering to our clients at the high level of service they’ve come to expect. You will be a key member of our team to help take our services to the next level and propel us to our next phase of growth.

Responsibilities Include:

- Create a strategy for paid ad initiatives for all clients

- Design display ads for display and retargeting

- Manage the implementation and optimization of ad campaigns

- Monitor, analyze and optimize campaigns by monitoring and improving ad results

- Monitor short-term and long-term optimizations and development of advertising initiatives

- A/B test ads and ensure we're pushing maximum performance of our ad budgets

- Communicate information clearly and consistently to the client and account manager

- Work with our clients to ensure ads are designed to their liking

- Conduct ongoing professional research and education, staying up-to-date on industry trends

- Work with our web design and development team to ensure landing pages are designed to maximize impact and increase conversions, while meeting ad relevancy.

- Work to increase impact of the same budget each month, increasing clicks, click-through-rates, conversions and phone calls.

- Be the point of contact for clients on these projects at times (outside of the Account Manager), including by phone and email during normal business hours. Communication, unwavering positivity and good energy is key!

- Add summary notes each month to our automated report dashboards accessible by our clients.

Job Benefits:

- Work from anywhere! We are only accepting applications from those living in the greater Kansas City area, but you can work from home, from a coworking space, wherever - doesn't matter to us. However, you will need to be available for ongoing communication throughout the day. We use Slack for our virtual office communication. We may have occasional meetings in our small office from time to time.

- We're a fast-growing digital marketing agency with a strong team-focused culture.

- No BS work environment! We don't expect you to work 60+ hour weeks. We just expect you to do a great job and care about the work you do. We're a small company and everything we do, from how we communicate to the client to how we deliver on our work, is very important to us. If this is important to you too, we think you'll have a rewarding career with us.

- Get rewarded for your hard work! As we grow together, we reward our team for that growth. We’re all on the same team, and we should all feel the success we help create.

-Quality Health Insurance fully covered, including Vision and Dental

This Job Is Ideal for Someone Who Is:

- Dependable -- more reliable than spontaneous and can remain focused while working from home

- Outcome-oriented -- will drive ad results month after month

- Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction

- Detail-oriented -- would rather focus on the details of work than the bigger picture

- Autonomous/Independent -- can get the job done with little direction

Qualifications:

- 3+ Years Experience with Google Ad, Bing Ads and Facebook Ads

- Google and Bing Ad Certifications

- Must have previous Facebook ad experience with proven success (ad examples will be requested)

- Highly motivated to drive ad results month after month

- Must demonstrate strategic and analytical thinking when solving problems

- Must demonstrate a basic understanding of digital marketing

- Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)

- Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients

- Experience getting conversions and leads from ads, even in tough markets.

- Good, professional communication

- Hungry to add value and get things done

- Self-Starter

- Positive attitude

- Must be able to work independently, stay on task, and complete workload in a timely manner while working from home

- Must be detail-oriented and organized work in a fast-paced environment

- Must have great communication and problem-solving skill

If you think you're a good fit, please reach out asap. Thanks!

Job Type: Full-time

Pay: $41,000.00 - $45,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Day shift
Monday to Friday

Application Question(s):

Please tell us why you're the right fit for this position.
Please tell us why this position sounds appealing to you.

Experience:

Facebook Ads: 3 years (Required)
Google Ads: 3 years (Required)

Location:

Kansas City, MO (Required)

Work Location: Remote

Salt Rank

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Paid Media Specialist (Google Ads, Bing Ads, Facebook Ads)